Award-winning Case Study For SCG Sports By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SCG Sports”, or large enterprises, they have established a Facebook page for advertising and promotion. “SCG Sports” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SCG Sports” through the method of adspy!

SCG Sports Facebook ad Introduction by ad spy method

“SCG Sports” introduction:ติดตามเรื่องราวกีฬา พร้อมส่งแรงใจเชียร์นักกีฬาไทยไปพร้อมกับ SCG Sports ได้ที่นี่

“SCG Sports” Facebook ads last run:2020-02-14 01:37:48

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SCG Sports” ads data to help “SCG Sports” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SCG Sports”. In this report, we analyze in detail the best ad cases of “SCG Sports”.

SCG Sports Top3 Ads Case Study:

Advertisers SCG Sports SCG Sports SCG Sports
Ad title SCG Sports SCG Sports SCG Sports
Ad text เวลาที่เราแพ้หรือชนะ มันไม่ได้ขึ้นอยู่แค่เราเท่านั้น แม้ผลงานของเราจะดีแค่ไหน ก็ไม่ได้แปลว่าเราจะ... แม้จะบาดเจ็บหนักจนต้องเข้ารับการผ่าตัด และไม่ได้ลงสนามช่วยทีม “เอสซีจี เมืองทอง ยูไนเต็ด” แต่ “ฟร... พบกับกิจกรรมสุด exclusive เรื่องราวและความรู้ด้านวิทยาศาสตร์การกีฬา พร้อมแรงบันดาลใจมากมายจาก SCG
Ad format Image Image Image
Categories Community Community Community
Duration 1 days 1 days 30 days
Like 146 199 313

SCG Sports Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SCG Sports” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SCG Sports” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SCG Sports” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SCG Sports SCG Sports SCG Sports
Ad text  เวลาที่เราแพ้หรือชนะ มันไม่ได้ขึ้นอยู่แค่เราเท่านั้น แม้ผลงานของเราจะดีแค่ไหน ก็ไม่ได้แปลว่าเราจะ...  แม้จะบาดเจ็บหนักจนต้องเข้ารับการผ่าตัด และไม่ได้ลงสนามช่วยทีม “เอสซีจี เมืองทอง ยูไนเต็ด” แต่ “ฟร...  พบกับกิจกรรมสุด exclusive เรื่องราวและความรู้ด้านวิทยาศาสตร์การกีฬา พร้อมแรงบันดาลใจมากมายจาก SCG
Ad type  other  other  other
Ad word count 241  541  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SCG Sports”, the text type used is other to obtain the best ad performance. “SCG Sports” can use this copy style more. On the other hand, “SCG Sports” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SCG Sports” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SCG Sports” are:N/A,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “SCG Sports” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SCG Sports” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SCG Sports” top 3 ads schedules are: 1 days,1 days, and 30 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SCG Sports”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“SCG Sports” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SCG Sports” ad case study report

If you want to check the best ad case study of other advertisers related to “SCG Sports”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SCG Sports”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.