Award-winning Case Study For Scent Fill By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Scent Fill”, or large enterprises, they have established a Facebook page for advertising and promotion. “Scent Fill” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Scent Fill” through the method of adspy!

Scent Fill Facebook ad Introduction by ad spy method

“Scent Fill” introduction:Scent Fill ® is an essential oil based plug in refill manufacturer. We make Universal fit refills and the first all natural scented oil refills.

“Scent Fill” Facebook ads last run:2020-02-17 05:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Scent Fill” ads data to help “Scent Fill” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Scent Fill”. In this report, we analyze in detail the best ad cases of “Scent Fill”.

Scent Fill Top3 Ads Case Study:

Advertisers Scent Fill Scent Fill Scent Fill
Ad title "Always On" Aromatherapy. Timeline Photos Come back
Ad text Love 100% natural lavender? Here's a new way to aromatherapy — everything you need for hours of ... If you love orange and citrus, our NEW Orange Slice is sure to make you smile. We miss you! 🤗Use code ONP319 for 10% off your favorite natural fragrances. We'll get your space...
Ad format Video Image Image
Categories Household Supplies Household Supplies Household Supplies
Duration 1 days 1 days 18 days
Like 0 7 5

Scent Fill Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Scent Fill” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Scent Fill” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Scent Fill” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title "Always On" Aromatherapy. Timeline Photos Come back
Ad text  Love 100% natural lavender? Here's a new way to aromatherapy — everything you need for hours of ...  If you love orange and citrus, our NEW Orange Slice is sure to make you smile.  We miss you! 🤗Use code ONP319 for 10% off your favorite natural fragrances. We'll get your space...
Ad type  other  other  other
Ad word count 263  102  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Scent Fill”, the text type used is other to obtain the best ad performance. “Scent Fill” can use this copy style more. On the other hand, “Scent Fill” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Scent Fill” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Scent Fill” are:SHOP_NOW,MESSAGE_PAGE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Scent Fill” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Scent Fill” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Scent Fill” top 3 ads schedules are: 1 days,1 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Scent Fill”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Scent Fill” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Scent Fill” ad case study report

If you want to check the best ad case study of other advertisers related to “Scent Fill”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Scent Fill”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.