Award-winning Case Study For Scanner for Me By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Scanner for Me”, or large enterprises, they have established a Facebook page for advertising and promotion. “Scanner for Me” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Scanner for Me” through the method of adspy!

Scanner for Me Facebook ad Introduction by ad spy method

“Scanner for Me” introduction:Meet the new app Scan & Print: the unique two-in-one app that includes powerful scanning and editing features, alongside with diverse printing options.

“Scanner for Me” Facebook ads last run:2020-02-19 21:16:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Scanner for Me” ads data to help “Scanner for Me” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Scanner for Me”. In this report, we analyze in detail the best ad cases of “Scanner for Me”.

Scanner for Me Top3 Ads Case Study:

Advertisers Scanner for Me Scanner for Me Scanner for Me
Ad title Scanner for Me Scanner for Me Scanner for Me
Ad text Turn your iPhone into a portable scanner that is always with you!  Turn your iPhone into a portable scanner that is always with you!
Ad format Video Video Video
Categories App Page App Page App Page
Duration 2 days 2 days 1 days
Like 2 0 1

Scanner for Me Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Scanner for Me” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Scanner for Me” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Scanner for Me” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Scanner for Me Scanner for Me Scanner for Me
Ad text  Turn your iPhone into a portable scanner that is always with you!    Turn your iPhone into a portable scanner that is always with you!
Ad type  other  other  other
Ad word count 65  0  65

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Scanner for Me”, the text type used is other to obtain the best ad performance. “Scanner for Me” can use this copy style more. On the other hand, “Scanner for Me” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Scanner for Me” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Scanner for Me” are:USE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “USE_APP” help “Scanner for Me” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Scanner for Me” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Scanner for Me” top 3 ads schedules are: 2 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Scanner for Me”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Scanner for Me” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Scanner for Me” ad case study report

If you want to check the best ad case study of other advertisers related to “Scanner for Me”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Scanner for Me”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.