Award-winning Case Study For Scania Group By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Scania Group”, or large enterprises, they have established a Facebook page for advertising and promotion. “Scania Group” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Scania Group” through the method of adspy!

Scania Group Facebook ad Introduction by ad spy method

“Scania Group” introduction:Scania is a leading supplier of solutions and services for sustainable transport, as well as engines for industrial and marine applications and power generation.

“Scania Group” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Scania Group” ads data to help “Scania Group” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Scania Group”. In this report, we analyze in detail the best ad cases of “Scania Group”.

Scania Group Top3 Ads Case Study:

Advertisers Scania Group Scania Group Scania Group
Ad title It’s time to get real. It’s time to get real. It’s time to get real.
Ad text Can drones really do the heavy lifting? How do we know what’s really going to fly? Can you pick up a 40 tonne truck with 2,000 drones?
Ad format Video Video Image
Categories other other other
Duration 84 days 95 days 6 days
Like 15618 142 9774

Scania Group Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Scania Group” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Scania Group” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Scania Group” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title It’s time to get real. It’s time to get real. It’s time to get real.
Ad text  Can drones really do the heavy lifting?  How do we know what’s really going to fly?  Can you pick up a 40 tonne truck with 2,000 drones?
Ad type  other  other  other
Ad word count 39  42  51

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Scania Group”, the text type used is other to obtain the best ad performance. “Scania Group” can use this copy style more. On the other hand, “Scania Group” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Scania Group” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Scania Group” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Scania Group” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Scania Group” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Scania Group” top 3 ads schedules are: 84 days,95 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Scania Group”‘s top 1 ad duration is 84 days. Every advertisement has a life cycle.
“Scania Group” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Scania Group” ad case study report

If you want to check the best ad case study of other advertisers related to “Scania Group”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Scania Group”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.