Award-winning Case Study For SCANA Energy By Adspy - BigSpy

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Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "SCANA Energy", or large enterprises, they have established a Facebook page for advertising and promotion. "SCANA Energy" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "SCANA Energy" through the method of adspy!You can check for more information on our website fb ad spy.

SCANA Energy Facebook ad Introduction by ad spy method

"SCANA Energy" introduction:SCANA Energy has provided natural gas service to Georgia since 1998. Our Facebook community can expect great service, special offers, & more!

"SCANA Energy" Facebook ads last run:2020-02-17 05:16:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on facebook adspy.

BigSpy tracks and analyzes "SCANA Energy" ads data to help "SCANA Energy" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "social ad scout" "competitor ad tracking".

Now BigSpy generates an ad report for "SCANA Energy". In this report, we analyze in detail the best ad cases of "SCANA Energy".

SCANA Energy Top3 Ads Case Study:

 1st2nd3rd
Advertisers SCANA Energy SCANA Energy SCANA Energy
Ad title Save with FBSAVE100 Act Now: Up to $100 Off Your Utilities Save Up to $100 on Your Natural Gas Bill
Ad text Don’t wait any longer. You could be earning up to $100 off your natural gas bill! Sign up with co... EXCLUSIVE OFFER: Use code FBSAVE100 for up to $100 off your natural gas bill. Sign up while this ... EXCLUSIVE OFFER: Use code FBSAVE100 for up to $100 off your natural gas bill. Sign up while this ...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Energy Company Energy Company Energy Company
Duration 55 days 27 days 55 days
Like 1 0 0

SCANA Energy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "SCANA Energy" top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"SCANA Energy" likes to use Image ads as material. In fact, Facebook's creatives determine the user's first sense. "SCANA Energy" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Save with FBSAVE100 Act Now: Up to $100 Off Your Utilities Save Up to $100 on Your Natural Gas Bill
Ad text  Don’t wait any longer. You could be earning up to $100 off your natural gas bill! Sign up with co...  EXCLUSIVE OFFER: Use code FBSAVE100 for up to $100 off your natural gas bill. Sign up while this ...  EXCLUSIVE OFFER: Use code FBSAVE100 for up to $100 off your natural gas bill. Sign up while this ...
Ad type  other  other  other
Ad word count 124  108  108

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "SCANA Energy", the text type used is other to obtain the best ad performance. "SCANA Energy" can use this copy style more. On the other hand, "SCANA Energy" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "SCANA Energy" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check facebook target audience tool.

3. Type of CTA case study:

The types of CTA used by "SCANA Energy" are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help "SCANA Energy" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "SCANA Energy" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check top aliexpress vendors.

4. Ad schedule case study:

When doing Facebook ad marketing, "SCANA Energy" top 3 ads schedules are: 55 days,27 days, and 55 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "SCANA Energy"'s top 1 ad duration is 55 days. Every advertisement has a life cycle.
"SCANA Energy" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “Xpareto“ ”shopify spy“.

Related "SCANA Energy" ad case study report

If you want to check the best ad case study of other advertisers related to "SCANA Energy", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "SCANA Energy". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.