Award-winning Case Study For Say Insurance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Say Insurance”, or large enterprises, they have established a Facebook page for advertising and promotion. “Say Insurance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Say Insurance” through the method of adspy!

Say Insurance Facebook ad Introduction by ad spy method

“Say Insurance” introduction:Clear-cut car insurance, from quote to claim and back again.

“Say Insurance” Facebook ads last run:2020-02-17 05:32:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Say Insurance” ads data to help “Say Insurance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Say Insurance”. In this report, we analyze in detail the best ad cases of “Say Insurance”.

Say Insurance Top3 Ads Case Study:

Advertisers Say Insurance Say Insurance Say Insurance
Ad title Is the feeling mutual? We’ve got the know-how Say Insurance Discounts
Ad text We can’t stop thinking about you! We may be the rookies of the insurance world, but we’re backed by Shelter Insurance® and their 7... Keep your money in your wallet, just where you like it.
Ad format Image Image Image
Categories Insurance Company Insurance Company Insurance Company
Duration 1 days 20 days 66 days
Like 1 28 1

Say Insurance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Say Insurance” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Say Insurance” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Say Insurance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Is the feeling mutual? We’ve got the know-how Say Insurance Discounts
Ad text  We can’t stop thinking about you!  We may be the rookies of the insurance world, but we’re backed by Shelter Insurance® and their 7...  Keep your money in your wallet, just where you like it.
Ad type  other  other  other
Ad word count 33  120  55

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Say Insurance”, the text type used is other to obtain the best ad performance. “Say Insurance” can use this copy style more. On the other hand, “Say Insurance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Say Insurance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Say Insurance” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Say Insurance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Say Insurance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Say Insurance” top 3 ads schedules are: 1 days,20 days, and 66 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Say Insurance”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Say Insurance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Say Insurance” ad case study report

If you want to check the best ad case study of other advertisers related to “Say Insurance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Say Insurance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.