Award-winning Case Study For Save the Children Italia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Save the Children Italia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Save the Children Italia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Save the Children Italia” through the method of adspy!

Save the Children Italia Facebook ad Introduction by ad spy method

“Save the Children Italia” introduction:Dal 1919 lottiamo per salvare la vita dei bambini e garantire loro un futuro, a ogni costo.

“Save the Children Italia” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Save the Children Italia” ads data to help “Save the Children Italia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Save the Children Italia”. In this report, we analyze in detail the best ad cases of “Save the Children Italia”.

Save the Children Italia Top3 Ads Case Study:

Advertisers Save the Children Italia Save the Children Italia Save the Children Italia
Ad title La biblioteca come spazio di comunità: storia di una rinascita Speciale San Valentino Speciale San Valentino
Ad text Le biblioteche non sono depositi di libri, ma spazi in cui i testi hanno la possibilità di prende... San Valentino si avvicina, dona alla persona che ami un regalo che salva la vita a tanti bambini.... San Valentino si avvicina, dona alla persona che ami un regalo che salva la vita a tanti bambini....
Ad format Image Video Image
Categories other other other
Duration 1 days 1 days 2 days
Like 71 248 335

Save the Children Italia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Save the Children Italia” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Save the Children Italia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Save the Children Italia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title La biblioteca come spazio di comunità: storia di una rinascita Speciale San Valentino Speciale San Valentino
Ad text  Le biblioteche non sono depositi di libri, ma spazi in cui i testi hanno la possibilità di prende...  San Valentino si avvicina, dona alla persona che ami un regalo che salva la vita a tanti bambini....  San Valentino si avvicina, dona alla persona che ami un regalo che salva la vita a tanti bambini....
Ad type  other  other  other
Ad word count 529  146  146

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Save the Children Italia”, the text type used is other to obtain the best ad performance. “Save the Children Italia” can use this copy style more. On the other hand, “Save the Children Italia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Save the Children Italia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Save the Children Italia” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Save the Children Italia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Save the Children Italia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Save the Children Italia” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Save the Children Italia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Save the Children Italia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Save the Children Italia” ad case study report

If you want to check the best ad case study of other advertisers related to “Save the Children Italia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Save the Children Italia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.