Award-winning Case Study For Santal Portugal By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Santal Portugal”, or large enterprises, they have established a Facebook page for advertising and promotion. “Santal Portugal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Santal Portugal” through the method of adspy!

Santal Portugal Facebook ad Introduction by ad spy method

“Santal Portugal” introduction:Santal vai trazer saúde, fruta e alegria a Portugal!

“Santal Portugal” Facebook ads last run:2020-02-17 09:24:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Santal Portugal” ads data to help “Santal Portugal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Santal Portugal”. In this report, we analyze in detail the best ad cases of “Santal Portugal”.

Santal Portugal Top3 Ads Case Study:

Advertisers Santal Portugal Santal Portugal Santal Portugal
Ad title Santal Portugal Santal Portugal Santal Portugal
Ad text Prático e sempre saboroso. Acompanha as tuas leituras com Santal Active Drink #DiaDoLivro Segue... Os novos Santal RAD têm feito as delícias dos nossos fãs, mas qual o teu favorito: Mix ou Veg?  Somos livres e por isso juntámos a fruta e os vegetais para um sabor sem igual. Já provaste o nov...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 4 days 8 days 1 days
Like 43 35 23

Santal Portugal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Santal Portugal” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Santal Portugal” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Santal Portugal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Santal Portugal Santal Portugal Santal Portugal
Ad text  Prático e sempre saboroso. Acompanha as tuas leituras com Santal Active Drink #DiaDoLivro Segue...  Os novos Santal RAD têm feito as delícias dos nossos fãs, mas qual o teu favorito: Mix ou Veg?  Somos livres e por isso juntámos a fruta e os vegetais para um sabor sem igual. Já provaste o nov...
Ad type  other  other  other
Ad word count 134  95  115

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Santal Portugal”, the text type used is other to obtain the best ad performance. “Santal Portugal” can use this copy style more. On the other hand, “Santal Portugal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Santal Portugal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Santal Portugal” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Santal Portugal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Santal Portugal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Santal Portugal” top 3 ads schedules are: 4 days,8 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Santal Portugal”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Santal Portugal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Santal Portugal” ad case study report

If you want to check the best ad case study of other advertisers related to “Santal Portugal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Santal Portugal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.