Award-winning Case Study For Sanderson Farms Chicken By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Sanderson Farms Chicken”, or large enterprises, they have established a Facebook page for advertising and promotion. “Sanderson Farms Chicken” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Sanderson Farms Chicken” through the method of adspy!

Sanderson Farms Chicken Facebook ad Introduction by ad spy method

“Sanderson Farms Chicken” introduction:Welcome to Sanderson Farms’ Facebook page. Here, you'll find recipes and tips for enjoying our 100% Natural Chicken.

“Sanderson Farms Chicken” Facebook ads last run:2020-02-21 22:08:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Sanderson Farms Chicken” ads data to help “Sanderson Farms Chicken” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Sanderson Farms Chicken”. In this report, we analyze in detail the best ad cases of “Sanderson Farms Chicken”.

Sanderson Farms Chicken Top3 Ads Case Study:

Advertisers Sanderson Farms Chicken Sanderson Farms Chicken Sanderson Farms Chicken
Ad title Garlic Parmesan Chicken Wings It's just common sense. Chickens aren't vegetarians. Garlic Parmesan Chicken Wings
Ad text There’s no “I” in “team.” But there are three of them in “Garlic Parmesan Chicken Wings.” Just so... A young waiter finds out the hard way that chickens are not vegetarians There’s no “I” in “team.” But there are three of them in “Garlic Parmesan Chicken Wings.” Just so...
Ad format Video Video Video
Categories Food & Beverage Company Food & Beverage Company Food & Beverage Company
Duration 1 days 3 days 1 days
Like 0 62 72

Sanderson Farms Chicken Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Sanderson Farms Chicken” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Sanderson Farms Chicken” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Sanderson Farms Chicken” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Garlic Parmesan Chicken Wings It's just common sense. Chickens aren't vegetarians. Garlic Parmesan Chicken Wings
Ad text  There’s no “I” in “team.” But there are three of them in “Garlic Parmesan Chicken Wings.” Just so...  A young waiter finds out the hard way that chickens are not vegetarians  There’s no “I” in “team.” But there are three of them in “Garlic Parmesan Chicken Wings.” Just so...
Ad type  other  other  other
Ad word count 116  71  116

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Sanderson Farms Chicken”, the text type used is other to obtain the best ad performance. “Sanderson Farms Chicken” can use this copy style more. On the other hand, “Sanderson Farms Chicken” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Sanderson Farms Chicken” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Sanderson Farms Chicken” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Sanderson Farms Chicken” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Sanderson Farms Chicken” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Sanderson Farms Chicken” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Sanderson Farms Chicken”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Sanderson Farms Chicken” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Sanderson Farms Chicken” ad case study report

If you want to check the best ad case study of other advertisers related to “Sanderson Farms Chicken”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Sanderson Farms Chicken”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.