Samsung Mobile Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Samsung Mobile” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Samsung Mobile” ads and analyzes advertising data to help “Samsung Mobile” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Samsung Mobile”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Samsung Mobile”.

Samsung Mobile Facebook adspy

“Samsung Mobile” introduction:Welcome to the official Samsung Global page, a place to discover the latest innovative technologies, apps, & services from Samsung.

“Samsung Mobile” Facebook ads last run:2020-02-17 05:04:30

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Samsung Mobile Samsung Mobile Samsung Mobile
Ad title Galaxy Z Flip: Official Launch Film We Didn’t Do This We Didn’t Do This
Ad text Galaxy Z Flip. Change the shape of the future. Learn more: smsng.co/Z_Flip_Launch_fb We believe that technology serves to advance humanity, and its benefits should be available to al... We believe that technology serves to advance humanity, and its benefits should be available to al...
CTA type N/A LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories other other other
Duration 4 days 5 days 4 days
Like 10691 93 227

Samsung Mobile facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Samsung Mobile” top 3 ads are Video,Video, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleGalaxy Z Flip: Official Launch FilmWe Didn’t Do ThisWe Didn’t Do This
Ad text Galaxy Z Flip. Change the shape of the future. Learn more: smsng.co/Z_Flip_Launch_fb We believe that technology serves to advance humanity, and its benefits should be available to al... We believe that technology serves to advance humanity, and its benefits should be available to al...
Ad type other other other
Ad word count84 334 334

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Samsung Mobile”, the text type used is other to obtain the best advertising results. “Samsung Mobile” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Samsung Mobile” are:N/A,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Samsung Mobile” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Samsung Mobile” When Facebook ads are placed on Facebook, the ad schedules are 4 days,5 days, and 4 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Samsung Mobile”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.