Award-winning Case Study For Samsonite Vietnam By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Samsonite Vietnam”, or large enterprises, they have established a Facebook page for advertising and promotion. “Samsonite Vietnam” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Samsonite Vietnam” through the method of adspy!

Samsonite Vietnam Facebook ad Introduction by ad spy method

“Samsonite Vietnam” introduction:Chào mừng bạn đến với Facebook chính thức của Samsonite Việt Nam. Samsonite tự hào là thương hiệu được người tiêu dùng sành điệu dễ dàng nhận biết nhất trên thế giới, trong ngành vali, túi xách...

“Samsonite Vietnam” Facebook ads last run:2020-02-25 10:12:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Samsonite Vietnam” ads data to help “Samsonite Vietnam” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Samsonite Vietnam”. In this report, we analyze in detail the best ad cases of “Samsonite Vietnam”.

Samsonite Vietnam Top3 Ads Case Study:

Advertisers Samsonite Vietnam Samsonite Vietnam Samsonite Vietnam
Ad title รูปภาพจากโพสต์ของ Samsonite Vietnam Samsonite Vietnam Samsonite Vietnam
Ad text - - ◣ Trong số các loại phụ kiện hiện đại của doanh nhân, balo, cặp kéo và vali công tác giữ...  | Dòng sản phẩm vali cao cấp của #Samsonite dành cho giới doanh nhân và những người thường xuy... Chiêm ngưỡng vẻ đẹp không góc chết của chiếc Vali #EVOA từ thương hiệu Samsonite. Sản phẩm có đầy...
Ad format Image Image Image
Categories other Brand Brand
Duration 1 days 8 days 10 days
Like 962 98 32

Samsonite Vietnam Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Samsonite Vietnam” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Samsonite Vietnam” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Samsonite Vietnam” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title รูปภาพจากโพสต์ของ Samsonite Vietnam Samsonite Vietnam Samsonite Vietnam
Ad text  - - ◣ Trong số các loại phụ kiện hiện đại của doanh nhân, balo, cặp kéo và vali công tác giữ...   | Dòng sản phẩm vali cao cấp của #Samsonite dành cho giới doanh nhân và những người thường xuy...  Chiêm ngưỡng vẻ đẹp không góc chết của chiếc Vali #EVOA từ thương hiệu Samsonite. Sản phẩm có đầy...
Ad type  other  other  other
Ad word count 680  652  168

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Samsonite Vietnam”, the text type used is other to obtain the best ad performance. “Samsonite Vietnam” can use this copy style more. On the other hand, “Samsonite Vietnam” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Samsonite Vietnam” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Samsonite Vietnam” are:MESSAGE_PAGE,MESSAGE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Samsonite Vietnam” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Samsonite Vietnam” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Samsonite Vietnam” top 3 ads schedules are: 1 days,8 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Samsonite Vietnam”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Samsonite Vietnam” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Samsonite Vietnam” ad case study report

If you want to check the best ad case study of other advertisers related to “Samsonite Vietnam”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Samsonite Vietnam”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.