Award-winning Case Study For Salts of the Earth By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Salts of the Earth”, or large enterprises, they have established a Facebook page for advertising and promotion. “Salts of the Earth” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Salts of the Earth” through the method of adspy!

Salts of the Earth Facebook ad Introduction by ad spy method

“Salts of the Earth” introduction:Salt therapy is a natural complementary therapy. It involves relaxing in a specialised room filled with dry salt particles and may help relieve the symptoms of respiratory and skin conditions, as well as aid sports recovery, sleep and general wellbeing.

“Salts of the Earth” Facebook ads last run:2020-02-06 22:08:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Salts of the Earth” ads data to help “Salts of the Earth” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Salts of the Earth”. In this report, we analyze in detail the best ad cases of “Salts of the Earth”.

Salts of the Earth Top3 Ads Case Study:

Advertisers Salts of the Earth Salts of the Earth Salts of the Earth
Ad title Have You Tried Salt Therapy Rooms? Book a Complimentary Consultation Salt Room Therapy Australia | Salts of the Earth
Ad text Have you tried salt therapy rooms? Natural relief from asthma, ezcema, sinusitis, hay fever, mil... We're so happy to share this recent success story from our courageous little customer ♥ "There i... Nearly 1,400 feet underground, the potassium and stone salt mine near the town of Soligorsk, sout...
Ad format Image Image Image
Categories Medical & Health Medical & Health Medical & Health
Duration 81 days 90 days 1 days
Like 0 107 0

Salts of the Earth Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Salts of the Earth” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Salts of the Earth” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Salts of the Earth” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Have You Tried Salt Therapy Rooms? Book a Complimentary Consultation Salt Room Therapy Australia | Salts of the Earth
Ad text  Have you tried salt therapy rooms? Natural relief from asthma, ezcema, sinusitis, hay fever, mil...  We're so happy to share this recent success story from our courageous little customer ♥ "There i...  Nearly 1,400 feet underground, the potassium and stone salt mine near the town of Soligorsk, sout...
Ad type  other  other  other
Ad word count 133  535  531

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Salts of the Earth”, the text type used is other to obtain the best ad performance. “Salts of the Earth” can use this copy style more. On the other hand, “Salts of the Earth” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Salts of the Earth” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Salts of the Earth” are:LEARN_MORE,BOOK_TRAVEL,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Salts of the Earth” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Salts of the Earth” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Salts of the Earth” top 3 ads schedules are: 81 days,90 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Salts of the Earth”‘s top 1 ad duration is 81 days. Every advertisement has a life cycle.
“Salts of the Earth” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Salts of the Earth” ad case study report

If you want to check the best ad case study of other advertisers related to “Salts of the Earth”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Salts of the Earth”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.