Award-winning Case Study For Saks Fifth Avenue By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Saks Fifth Avenue”, or large enterprises, they have established a Facebook page for advertising and promotion. “Saks Fifth Avenue” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Saks Fifth Avenue” through the method of adspy!

Saks Fifth Avenue Facebook ad Introduction by ad spy method

“Saks Fifth Avenue” introduction:

“Saks Fifth Avenue” Facebook ads last run:2020-01-24 18:25:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Saks Fifth Avenue” ads data to help “Saks Fifth Avenue” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Saks Fifth Avenue”. In this report, we analyze in detail the best ad cases of “Saks Fifth Avenue”.

Saks Fifth Avenue Top3 Ads Case Study:

Advertisers Saks Fifth Avenue Saks Fifth Avenue Saks Fifth Avenue
Ad title Stone Island Marchesa Givenchy
Ad text Spring's Biggest Flexes: Our favorite styles of the season. Shop the latest brands on the Saks Fifth Avenue iPhone App. Spring's Biggest Flexes: Our favorite styles of the season.
Ad format Video Carousel Video
Categories other other other
Duration 1 days 1 days 1 days
Like 64 0 131

Saks Fifth Avenue Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Saks Fifth Avenue” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Saks Fifth Avenue” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Saks Fifth Avenue” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Stone Island Marchesa Givenchy
Ad text  Spring's Biggest Flexes: Our favorite styles of the season.  Shop the latest brands on the Saks Fifth Avenue iPhone App.  Spring's Biggest Flexes: Our favorite styles of the season.
Ad type  other  other  other
Ad word count 59  59  59

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Saks Fifth Avenue”, the text type used is other to obtain the best ad performance. “Saks Fifth Avenue” can use this copy style more. On the other hand, “Saks Fifth Avenue” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Saks Fifth Avenue” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Saks Fifth Avenue” are:LEARN_MORE,INSTALL_MOBILE_APP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Saks Fifth Avenue” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Saks Fifth Avenue” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Saks Fifth Avenue” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Saks Fifth Avenue”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Saks Fifth Avenue” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Saks Fifth Avenue” ad case study report

If you want to check the best ad case study of other advertisers related to “Saks Fifth Avenue”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Saks Fifth Avenue”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.