Award-winning Case Study For Saint-Etienne Tourisme & Congrès By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Saint-Etienne Tourisme & Congrès”, or large enterprises, they have established a Facebook page for advertising and promotion. “Saint-Etienne Tourisme & Congrès” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Saint-Etienne Tourisme & Congrès” through the method of adspy!

Saint-Etienne Tourisme & Congrès Facebook ad Introduction by ad spy method

“Saint-Etienne Tourisme & Congrès” introduction:Saint-Etienne Tourisme & Congrès, l'Office de Tourisme de Saint-Etienne Métropole vous accueille pour une découverte design.

“Saint-Etienne Tourisme & Congrès” Facebook ads last run:2020-02-20 23:24:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Saint-Etienne Tourisme & Congrès” ads data to help “Saint-Etienne Tourisme & Congrès” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Saint-Etienne Tourisme & Congrès”. In this report, we analyze in detail the best ad cases of “Saint-Etienne Tourisme & Congrès”.

Saint-Etienne Tourisme & Congrès Top3 Ads Case Study:

Advertisers Saint-Etienne Tourisme & Congrès Saint-Etienne Tourisme & Congrès Saint-Etienne Tourisme & Congrès
Ad title Saint-Étienne Hors Cadre ] Saint-Étienne Hors Cadre Saint-Étienne Hors Cadre
Ad text ] Stéphanois Hors Cadre passe en mode Biennale ! Quelle que soit votre envie, votre nouveau comp... ] Saint-Etienne déborde de bonnes idées ! ] Saint-Etienne HORS CADRE en est une qui invite les r... ] Stéphanois Hors Cadre est votre nouveau compagnon de poche ! Donnez-lui votre envie de l'insta...
Ad format Carousel Video Carousel
Categories Tourist Information Center Tourist Information Center Tourist Information Center
Duration 13 days 3 days 3 days
Like 142 77 23

Saint-Etienne Tourisme & Congrès Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Saint-Etienne Tourisme & Congrès” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Saint-Etienne Tourisme & Congrès” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Saint-Etienne Tourisme & Congrès” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Saint-Étienne Hors Cadre ] Saint-Étienne Hors Cadre Saint-Étienne Hors Cadre
Ad text  ] Stéphanois Hors Cadre passe en mode Biennale ! Quelle que soit votre envie, votre nouveau comp...  ] Saint-Etienne déborde de bonnes idées ! ] Saint-Etienne HORS CADRE en est une qui invite les r...  ] Stéphanois Hors Cadre est votre nouveau compagnon de poche ! Donnez-lui votre envie de l'insta...
Ad type  other  other  other
Ad word count 200  497  156

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Saint-Etienne Tourisme & Congrès”, the text type used is other to obtain the best ad performance. “Saint-Etienne Tourisme & Congrès” can use this copy style more. On the other hand, “Saint-Etienne Tourisme & Congrès” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Saint-Etienne Tourisme & Congrès” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Saint-Etienne Tourisme & Congrès” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Saint-Etienne Tourisme & Congrès” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Saint-Etienne Tourisme & Congrès” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Saint-Etienne Tourisme & Congrès” top 3 ads schedules are: 13 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Saint-Etienne Tourisme & Congrès”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“Saint-Etienne Tourisme & Congrès” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Saint-Etienne Tourisme & Congrès” ad case study report

If you want to check the best ad case study of other advertisers related to “Saint-Etienne Tourisme & Congrès”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Saint-Etienne Tourisme & Congrès”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.