Award-winning Case Study For Safelite AutoGlass By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Safelite AutoGlass”, or large enterprises, they have established a Facebook page for advertising and promotion. “Safelite AutoGlass” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Safelite AutoGlass” through the method of adspy!

Safelite AutoGlass Facebook ad Introduction by ad spy method

“Safelite AutoGlass” introduction:Safelite AutoGlass is the nation’s leading auto glass repair and replacement company. Only Safelite gives you the reliability of a national lifetime warranty.

“Safelite AutoGlass” Facebook ads last run:2020-02-17 05:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Safelite AutoGlass” ads data to help “Safelite AutoGlass” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Safelite AutoGlass”. In this report, we analyze in detail the best ad cases of “Safelite AutoGlass”.

Safelite AutoGlass Top3 Ads Case Study:

Advertisers Safelite AutoGlass Safelite AutoGlass Safelite AutoGlass
Ad title SAVE $40 on windshield replacement Avoiding a Deer Collision Acts of Kindness
Ad text Discounts like this go fast. Schedule a windshield replacement now to SAVE $40 with promo 40SOCIA... Check out these 5 important tips to help prevent deer collisions. It’s Random Acts of Kindness Week. Follow along on our Instagram to see how a small act can have ...
Ad format Image Image Video
Categories other other other
Duration 1 days 1 days 1 days
Like 317 2633 302

Safelite AutoGlass Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Safelite AutoGlass” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Safelite AutoGlass” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Safelite AutoGlass” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SAVE $40 on windshield replacement Avoiding a Deer Collision Acts of Kindness
Ad text  Discounts like this go fast. Schedule a windshield replacement now to SAVE $40 with promo 40SOCIA...  Check out these 5 important tips to help prevent deer collisions.  It’s Random Acts of Kindness Week. Follow along on our Instagram to see how a small act can have ...
Ad type  other  other  other
Ad word count 136  65  132

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Safelite AutoGlass”, the text type used is other to obtain the best ad performance. “Safelite AutoGlass” can use this copy style more. On the other hand, “Safelite AutoGlass” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Safelite AutoGlass” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Safelite AutoGlass” are:BOOK_TRAVEL,LEARN_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Safelite AutoGlass” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Safelite AutoGlass” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Safelite AutoGlass” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Safelite AutoGlass”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Safelite AutoGlass” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Safelite AutoGlass” ad case study report

If you want to check the best ad case study of other advertisers related to “Safelite AutoGlass”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Safelite AutoGlass”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.