Award-winning Case Study For SA Planning, Transport and Infrastructure By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “SA Planning, Transport and Infrastructure”, or large enterprises, they have established a Facebook page for advertising and promotion. “SA Planning, Transport and Infrastructure” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “SA Planning, Transport and Infrastructure” through the method of adspy!

SA Planning, Transport and Infrastructure Facebook ad Introduction by ad spy method

“SA Planning, Transport and Infrastructure” introduction:The Department of Planning, Transport and Infrastructure is a department of the South Australian Government

“SA Planning, Transport and Infrastructure” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “SA Planning, Transport and Infrastructure” ads data to help “SA Planning, Transport and Infrastructure” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “SA Planning, Transport and Infrastructure”. In this report, we analyze in detail the best ad cases of “SA Planning, Transport and Infrastructure”.

SA Planning, Transport and Infrastructure Top3 Ads Case Study:

Advertisers SA Planning, Transport and Infrastructure SA Planning, Transport and Infrastructure SA Planning, Transport and Infrastructure
Ad title What’s your story? What’s your story? Travel free from 5pm
Ad text Everyone has a story. Start yours at Everyone has a story. Start yours at Whatever your plans this NYE – Adelaide Metro will get you there.
Ad format Image Image Video
Categories other other other
Duration 1 days 7 days 1 days
Like 30 26 48

SA Planning, Transport and Infrastructure Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “SA Planning, Transport and Infrastructure” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“SA Planning, Transport and Infrastructure” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “SA Planning, Transport and Infrastructure” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title What’s your story? What’s your story? Travel free from 5pm
Ad text  Everyone has a story. Start yours at  Everyone has a story. Start yours at  Whatever your plans this NYE – Adelaide Metro will get you there.
Ad type  other  other  other
Ad word count 56  56  65

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “SA Planning, Transport and Infrastructure”, the text type used is other to obtain the best ad performance. “SA Planning, Transport and Infrastructure” can use this copy style more. On the other hand, “SA Planning, Transport and Infrastructure” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “SA Planning, Transport and Infrastructure” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “SA Planning, Transport and Infrastructure” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “SA Planning, Transport and Infrastructure” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “SA Planning, Transport and Infrastructure” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “SA Planning, Transport and Infrastructure” top 3 ads schedules are: 1 days,7 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “SA Planning, Transport and Infrastructure”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“SA Planning, Transport and Infrastructure” should put ads in the best time period, so that ads get the most value in a limited time.

Related “SA Planning, Transport and Infrastructure” ad case study report

If you want to check the best ad case study of other advertisers related to “SA Planning, Transport and Infrastructure”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “SA Planning, Transport and Infrastructure”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.