Award-winning Case Study For Ruth's Chris Steak House By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ruth's Chris Steak House”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ruth's Chris Steak House” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ruth's Chris Steak House” through the method of adspy!

Ruth's Chris Steak House Facebook ad Introduction by ad spy method

“Ruth's Chris Steak House” introduction:Ruth’s Chris Steak House specializes in serving aged USDA Prime steaks, broiled in a trademark 1800-degree oven and served on a plate heated to 500 degrees

“Ruth's Chris Steak House” Facebook ads last run:2020-02-17 05:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ruth's Chris Steak House” ads data to help “Ruth's Chris Steak House” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ruth's Chris Steak House”. In this report, we analyze in detail the best ad cases of “Ruth's Chris Steak House”.

Ruth's Chris Steak House Top3 Ads Case Study:

Advertisers Ruth's Chris Steak House Ruth's Chris Steak House Ruth's Chris Steak House
Ad title Winter Classics are back. See our newest location. TasteMaker Pairing
Ad text Turn an ordinary weekday into an unforgettable occasion with 3 courses of these seasonally-inspir... A legendary city deserves a legendary Steak House. Now open at 21st and L Street NW. The best part about the holidays? There’s always a reason to raise a glass. Book now to enjoy our...
Ad format Video Image Carousel
Categories other other other
Duration 1 days 1 days 6 days
Like 204 44 325

Ruth's Chris Steak House Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ruth's Chris Steak House” top 3 ads are: Video,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ruth's Chris Steak House” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ruth's Chris Steak House” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Winter Classics are back. See our newest location. TasteMaker Pairing
Ad text  Turn an ordinary weekday into an unforgettable occasion with 3 courses of these seasonally-inspir...  A legendary city deserves a legendary Steak House. Now open at 21st and L Street NW.  The best part about the holidays? There’s always a reason to raise a glass. Book now to enjoy our...
Ad type  other  other  other
Ad word count 107  84  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ruth's Chris Steak House”, the text type used is other to obtain the best ad performance. “Ruth's Chris Steak House” can use this copy style more. On the other hand, “Ruth's Chris Steak House” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ruth's Chris Steak House” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ruth's Chris Steak House” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Ruth's Chris Steak House” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ruth's Chris Steak House” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ruth's Chris Steak House” top 3 ads schedules are: 1 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ruth's Chris Steak House”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ruth's Chris Steak House” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ruth's Chris Steak House” ad case study report

If you want to check the best ad case study of other advertisers related to “Ruth's Chris Steak House”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ruth's Chris Steak House”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.