Award-winning Case Study For Rusty Lake By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Rusty Lake”, or large enterprises, they have established a Facebook page for advertising and promotion. “Rusty Lake” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Rusty Lake” through the method of adspy!

Rusty Lake Facebook ad Introduction by ad spy method

“Rusty Lake” introduction:Creators of the praised Cube Escape series, Rusty Lake Hotel and Rusty Lake: Roots. Visit Rusty Lake and become part of our mysterious universe!

“Rusty Lake” Facebook ads last run:2019-09-21 09:16:08

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Rusty Lake” ads data to help “Rusty Lake” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Rusty Lake”. In this report, we analyze in detail the best ad cases of “Rusty Lake”.

Rusty Lake Top3 Ads Case Study:

Advertisers Rusty Lake Rusty Lake Rusty Lake
Ad title Rusty Lake Rusty Lake Rusty Lake
Ad text Become part of Rusty Lake's mysterious adventures. Play the Cube Escape series for free! Let’s celebrate our 4th anniversary with a very early teaser of our secret Rusty Lake project! #g... Thank you so much for your support and positive feedback on the new trailer! For the special #fa...
Ad format Video Video Carousel
Categories Games/Toys Games/Toys Games/Toys
Duration 295 days 4 days 3 days
Like 0 0 0

Rusty Lake Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Rusty Lake” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Rusty Lake” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Rusty Lake” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Rusty Lake Rusty Lake Rusty Lake
Ad text  Become part of Rusty Lake's mysterious adventures. Play the Cube Escape series for free!  Let’s celebrate our 4th anniversary with a very early teaser of our secret Rusty Lake project! #g...  Thank you so much for your support and positive feedback on the new trailer! For the special #fa...
Ad type  other  other  other
Ad word count 88  113  286

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Rusty Lake”, the text type used is other to obtain the best ad performance. “Rusty Lake” can use this copy style more. On the other hand, “Rusty Lake” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Rusty Lake” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Rusty Lake” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Rusty Lake” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Rusty Lake” top 3 ads schedules are: 295 days,4 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Rusty Lake”‘s top 1 ad duration is 295 days. Every advertisement has a life cycle.
“Rusty Lake” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Rusty Lake” ad case study report

If you want to check the best ad case study of other advertisers related to “Rusty Lake”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Rusty Lake”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.