Award-winning Case Study For Russell's Reserve Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Russell's Reserve Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Russell's Reserve Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Russell's Reserve Australia” through the method of adspy!

Russell's Reserve Australia Facebook ad Introduction by ad spy method

“Russell's Reserve Australia” introduction:Master Distillers and father and son, Jimmy and Eddie Russell have crafted their namesake bourbon using select barrels from the center of the rick house.

“Russell's Reserve Australia” Facebook ads last run:2020-02-21 19:48:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Russell's Reserve Australia” ads data to help “Russell's Reserve Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Russell's Reserve Australia”. In this report, we analyze in detail the best ad cases of “Russell's Reserve Australia”.

Russell's Reserve Australia Top3 Ads Case Study:

Advertisers Russell's Reserve Australia Russell's Reserve Australia Russell's Reserve Australia
Ad title Looking for that perfect gift for Dad? Raise a Russell's Russell’s Reserve Private Select
Ad text Looking for that perfect gift for Dad? Save yourself the shopping stress with a gift he'll love. ... Share a classic this Christmas. Our signature Russell’s Reserve bourbon is available at Dan Murph... This Christmas, enjoy our limited edition Russell's Reserve Single Barrel, hand-selected by Vinta...
Ad format Image Image Image
Categories Wine/Spirits Wine/Spirits Wine/Spirits
Duration 3 days 14 days 16 days
Like 11 44 82

Russell's Reserve Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Russell's Reserve Australia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Russell's Reserve Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Russell's Reserve Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Looking for that perfect gift for Dad? Raise a Russell's Russell’s Reserve Private Select
Ad text  Looking for that perfect gift for Dad? Save yourself the shopping stress with a gift he'll love. ...  Share a classic this Christmas. Our signature Russell’s Reserve bourbon is available at Dan Murph...  This Christmas, enjoy our limited edition Russell's Reserve Single Barrel, hand-selected by Vinta...
Ad type  other  other  other
Ad word count 213  101  169

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Russell's Reserve Australia”, the text type used is other to obtain the best ad performance. “Russell's Reserve Australia” can use this copy style more. On the other hand, “Russell's Reserve Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Russell's Reserve Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Russell's Reserve Australia” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Russell's Reserve Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Russell's Reserve Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Russell's Reserve Australia” top 3 ads schedules are: 3 days,14 days, and 16 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Russell's Reserve Australia”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Russell's Reserve Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Russell's Reserve Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Russell's Reserve Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Russell's Reserve Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.