Award-winning Case Study For Rumah Zakat By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Rumah Zakat”, or large enterprises, they have established a Facebook page for advertising and promotion. “Rumah Zakat” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Rumah Zakat” through the method of adspy!

Rumah Zakat Facebook ad Introduction by ad spy method

“Rumah Zakat” introduction:Rumah Zakat adalah lembaga filantropi yang mengelola zakat, infak, sedekah, dan dana sosial lainnya. Rumah Zakat merupakan bagian dari Kebaikan Indonesia.

“Rumah Zakat” Facebook ads last run:2020-02-14 12:45:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Rumah Zakat” ads data to help “Rumah Zakat” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Rumah Zakat”. In this report, we analyze in detail the best ad cases of “Rumah Zakat”.

Rumah Zakat Top3 Ads Case Study:

Advertisers Rumah Zakat Rumah Zakat Rumah Zakat
Ad title Mari Tunaikan Zakat Klik Tombol untuk Tunaikan Zakat Klik Tombol untuk Tunaikan Zakat
Ad text PENAWAR RACUN HARTA ADALAH ZAKAT Harta adalah racun yang mematikan, jika racun itu menyebar dala... Sahabat sudah bayar zakatnya belum? Yuk tunaikan zakat anda di Rumah Zakat #KebahagiaanIndonesi... JANGAN DISISAKAN, HABISKAN SAJA GAJIMU!!! . Seorang konsultan keuangan dan penulis buku ‘Habiskan...
Ad format Video Video Video
Categories other other other
Duration 2 days 1 days 23 days
Like 55 185 472

Rumah Zakat Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Rumah Zakat” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Rumah Zakat” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Rumah Zakat” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mari Tunaikan Zakat Klik Tombol untuk Tunaikan Zakat Klik Tombol untuk Tunaikan Zakat
Ad text  PENAWAR RACUN HARTA ADALAH ZAKAT Harta adalah racun yang mematikan, jika racun itu menyebar dala...  Sahabat sudah bayar zakatnya belum? Yuk tunaikan zakat anda di Rumah Zakat #KebahagiaanIndonesi...  JANGAN DISISAKAN, HABISKAN SAJA GAJIMU!!! . Seorang konsultan keuangan dan penulis buku ‘Habiskan...
Ad type  other  other  other
Ad word count 892  315  1704

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Rumah Zakat”, the text type used is other to obtain the best ad performance. “Rumah Zakat” can use this copy style more. On the other hand, “Rumah Zakat” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Rumah Zakat” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Rumah Zakat” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Rumah Zakat” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Rumah Zakat” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Rumah Zakat” top 3 ads schedules are: 2 days,1 days, and 23 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Rumah Zakat”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Rumah Zakat” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Rumah Zakat” ad case study report

If you want to check the best ad case study of other advertisers related to “Rumah Zakat”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Rumah Zakat”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.