Award-winning Case Study For Ruby Tuesday By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ruby Tuesday”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ruby Tuesday” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ruby Tuesday” through the method of adspy!

Ruby Tuesday Facebook ad Introduction by ad spy method

“Ruby Tuesday” introduction:Celebrating Tuesday every day of the week with mouth-watering dishes. Share photos, tag friends and most importantly, enjoy yourself. See ya soon! ;)

“Ruby Tuesday” Facebook ads last run:2020-02-17 05:04:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ruby Tuesday” ads data to help “Ruby Tuesday” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ruby Tuesday”. In this report, we analyze in detail the best ad cases of “Ruby Tuesday”.

Ruby Tuesday Top3 Ads Case Study:

Advertisers Ruby Tuesday Ruby Tuesday Ruby Tuesday
Ad title $7.99 Fajita Fiesta $8.99 Comfort Meals $8.99 Comfort Meals
Ad text It’s fajita time. Enjoy your choice of chicken, shrimp or veggie fajitas for just $7.99. A little comfort goes a long way. Enjoy 4 new homestyle-inspired meals for just $8.99 each. A little comfort goes a long way. Enjoy 4 new homestyle-inspired meals for just $8.99 each.
Ad format Video Image Video
Categories other other other
Duration 22 days 23 days 13 days
Like 513 232 11

Ruby Tuesday Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ruby Tuesday” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ruby Tuesday” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ruby Tuesday” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title $7.99 Fajita Fiesta $8.99 Comfort Meals $8.99 Comfort Meals
Ad text  It’s fajita time. Enjoy your choice of chicken, shrimp or veggie fajitas for just $7.99.  A little comfort goes a long way. Enjoy 4 new homestyle-inspired meals for just $8.99 each.  A little comfort goes a long way. Enjoy 4 new homestyle-inspired meals for just $8.99 each.
Ad type  other  other  other
Ad word count 88  91  91

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ruby Tuesday”, the text type used is other to obtain the best ad performance. “Ruby Tuesday” can use this copy style more. On the other hand, “Ruby Tuesday” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ruby Tuesday” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Ruby Tuesday” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ruby Tuesday” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ruby Tuesday” top 3 ads schedules are: 22 days,23 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ruby Tuesday”‘s top 1 ad duration is 22 days. Every advertisement has a life cycle.
“Ruby Tuesday” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ruby Tuesday” ad case study report

If you want to check the best ad case study of other advertisers related to “Ruby Tuesday”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ruby Tuesday”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.