Award-winning Case Study For Royal Scottish National Orchestra By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Royal Scottish National Orchestra”, or large enterprises, they have established a Facebook page for advertising and promotion. “Royal Scottish National Orchestra” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Royal Scottish National Orchestra” through the method of adspy!

Royal Scottish National Orchestra Facebook ad Introduction by ad spy method

“Royal Scottish National Orchestra” introduction:The RSNO is one of Europe's leading symphony orchestras and performs throughout Scotland and beyond. Visit our website at:

“Royal Scottish National Orchestra” Facebook ads last run:2020-02-03 19:02:25

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Royal Scottish National Orchestra” ads data to help “Royal Scottish National Orchestra” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Royal Scottish National Orchestra”. In this report, we analyze in detail the best ad cases of “Royal Scottish National Orchestra”.

Royal Scottish National Orchestra Top3 Ads Case Study:

Advertisers Royal Scottish National Orchestra Royal Scottish National Orchestra Royal Scottish National Orchestra
Ad title John Williams at the Oscars The Music of John Williams The Music of John Williams
Ad text Star Wars! Jaws! E.T! Hear these Oscar-nominated scores, plus lots more, performed live by your N... Love the music from Superman, Harry Potter and Jurassic Park? Want to hear it live? Then join us... Love the music from Harry Potter, Superman and Jurassic Park? Want to hear it live? Then join us...
Ad format Image Image Image
Categories other Arts & Entertainment Arts & Entertainment
Duration 1 days 5 days 5 days
Like 28 107 113

Royal Scottish National Orchestra Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Royal Scottish National Orchestra” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Royal Scottish National Orchestra” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Royal Scottish National Orchestra” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title John Williams at the Oscars The Music of John Williams The Music of John Williams
Ad text  Star Wars! Jaws! E.T! Hear these Oscar-nominated scores, plus lots more, performed live by your N...  Love the music from Superman, Harry Potter and Jurassic Park? Want to hear it live? Then join us...  Love the music from Harry Potter, Superman and Jurassic Park? Want to hear it live? Then join us...
Ad type  other  other  other
Ad word count 115  192  194

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Royal Scottish National Orchestra”, the text type used is other to obtain the best ad performance. “Royal Scottish National Orchestra” can use this copy style more. On the other hand, “Royal Scottish National Orchestra” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Royal Scottish National Orchestra” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Royal Scottish National Orchestra” are:EVENT_RSVP,BUY_TICKETS,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Royal Scottish National Orchestra” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Royal Scottish National Orchestra” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Royal Scottish National Orchestra” top 3 ads schedules are: 1 days,5 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Royal Scottish National Orchestra”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Royal Scottish National Orchestra” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Royal Scottish National Orchestra” ad case study report

If you want to check the best ad case study of other advertisers related to “Royal Scottish National Orchestra”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Royal Scottish National Orchestra”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.