Award-winning Case Study For Royal Enfield By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Royal Enfield”, or large enterprises, they have established a Facebook page for advertising and promotion. “Royal Enfield” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Royal Enfield” through the method of adspy!

Royal Enfield Facebook ad Introduction by ad spy method

“Royal Enfield” introduction:

“Royal Enfield” Facebook ads last run:2020-02-22 22:38:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Royal Enfield” ads data to help “Royal Enfield” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Royal Enfield”. In this report, we analyze in detail the best ad cases of “Royal Enfield”.

Royal Enfield Top3 Ads Case Study:

Advertisers Royal Enfield Royal Enfield Royal Enfield
Ad title Royal Enfield A Ton of Fun - Continental GT 650 Twin A Ton of Fun - Continental GT 650 Twin
Ad text Một tuyệt tác thiết kế và là sự pha trộn hoàn hảo giữa truyền thống và hiện đại. Để biết thông ti... Lấy cảm hứng từ văn hóa café racer của thập niên 50 và 60, chiến mã Continental GT có-1-không-2 đ... Lấy cảm hứng từ văn hóa café racer của thập niên 50 và 60, chiến mã Continental GT có-1-không-2 đ...
Ad format Carousel Image Image
Categories other other other
Duration 1 days 128 days 75 days
Like 17 1242 952

Royal Enfield Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Royal Enfield” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Royal Enfield” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Royal Enfield” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Royal Enfield A Ton of Fun - Continental GT 650 Twin A Ton of Fun - Continental GT 650 Twin
Ad text  Một tuyệt tác thiết kế và là sự pha trộn hoàn hảo giữa truyền thống và hiện đại. Để biết thông ti...  Lấy cảm hứng từ văn hóa café racer của thập niên 50 và 60, chiến mã Continental GT có-1-không-2 đ...  Lấy cảm hứng từ văn hóa café racer của thập niên 50 và 60, chiến mã Continental GT có-1-không-2 đ...
Ad type  other  other  other
Ad word count 143  187  187

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Royal Enfield”, the text type used is other to obtain the best ad performance. “Royal Enfield” can use this copy style more. On the other hand, “Royal Enfield” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Royal Enfield” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Royal Enfield” are:BOOK_TRAVEL,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Royal Enfield” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Royal Enfield” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Royal Enfield” top 3 ads schedules are: 1 days,128 days, and 75 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Royal Enfield”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Royal Enfield” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Royal Enfield” ad case study report

If you want to check the best ad case study of other advertisers related to “Royal Enfield”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Royal Enfield”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.