Award-winning Case Study For Rove Concepts By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Rove Concepts”, or large enterprises, they have established a Facebook page for advertising and promotion. “Rove Concepts” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Rove Concepts” through the method of adspy!

Rove Concepts Facebook ad Introduction by ad spy method

“Rove Concepts” introduction:Specializing in mid-century, modern Nordic and contemporary furniture design. Shop exclusive brands Rove Classics, Kure and Sandro online at

“Rove Concepts” Facebook ads last run:2020-02-17 08:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Rove Concepts” ads data to help “Rove Concepts” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Rove Concepts”. In this report, we analyze in detail the best ad cases of “Rove Concepts”.

Rove Concepts Top3 Ads Case Study:

Advertisers Rove Concepts Rove Concepts Rove Concepts
Ad title Organic Bamboo Sheet Set - Queen Bamboo - Charcoal Masters Chair - Black Modern Furniture for California Home
Ad text Experience restful and revitalizing comfort with the exquisite Rora Bamboo Sheet set. A sustainab... The dining room is a place where family can come together. From mid-century modern to contemporar... From mid-century modern to European inspired, shop all furniture to complete your home.
Ad format Carousel Carousel Video
Categories other other other
Duration 3 days 1 days 1 days
Like 0 0 17

Rove Concepts Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Rove Concepts” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Rove Concepts” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Rove Concepts” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Organic Bamboo Sheet Set - Queen Bamboo - Charcoal Masters Chair - Black Modern Furniture for California Home
Ad text  Experience restful and revitalizing comfort with the exquisite Rora Bamboo Sheet set. A sustainab...  The dining room is a place where family can come together. From mid-century modern to contemporar...  From mid-century modern to European inspired, shop all furniture to complete your home.
Ad type  other  other  other
Ad word count 275  306  87

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Rove Concepts”, the text type used is other to obtain the best ad performance. “Rove Concepts” can use this copy style more. On the other hand, “Rove Concepts” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Rove Concepts” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Rove Concepts” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Rove Concepts” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Rove Concepts” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Rove Concepts” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Rove Concepts”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Rove Concepts” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Rove Concepts” ad case study report

If you want to check the best ad case study of other advertisers related to “Rove Concepts”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Rove Concepts”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.