Award-winning Case Study For Roma Opera Omnia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Roma Opera Omnia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Roma Opera Omnia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Roma Opera Omnia” through the method of adspy!

Roma Opera Omnia Facebook ad Introduction by ad spy method

“Roma Opera Omnia” introduction:Baroque music and guided tour in the best museums: a multi-sensory experience in the heart of Rome

“Roma Opera Omnia” Facebook ads last run:2020-02-17 06:52:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Roma Opera Omnia” ads data to help “Roma Opera Omnia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Roma Opera Omnia”. In this report, we analyze in detail the best ad cases of “Roma Opera Omnia”.

Roma Opera Omnia Top3 Ads Case Study:

Advertisers Roma Opera Omnia Roma Opera Omnia Roma Opera Omnia
Ad title A Romantic Concert in Rome, without the crowds "one of my best memories from my last trip to Rome" "one of my best memories from my last trip to Rome"
Ad text "Exclusive an exquisite. A great experience not to be missed" Tripadvisor™ Excellence Award 2016-... "Elegance is not about being noticed, it’s about being remembered" Giorgio Armani "Elegance is not about being noticed, it’s about being remembered" Giorgio Armani
Ad format Image Image Image
Categories Tour Agency Tour Agency Tour Agency
Duration 385 days 380 days 279 days
Like 141 93 73

Roma Opera Omnia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Roma Opera Omnia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Roma Opera Omnia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Roma Opera Omnia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title A Romantic Concert in Rome, without the crowds "one of my best memories from my last trip to Rome" "one of my best memories from my last trip to Rome"
Ad text  "Exclusive an exquisite. A great experience not to be missed" Tripadvisor™ Excellence Award 2016-...  "Elegance is not about being noticed, it’s about being remembered" Giorgio Armani  "Elegance is not about being noticed, it’s about being remembered" Giorgio Armani
Ad type  other  other  other
Ad word count 101  81  81

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Roma Opera Omnia”, the text type used is other to obtain the best ad performance. “Roma Opera Omnia” can use this copy style more. On the other hand, “Roma Opera Omnia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Roma Opera Omnia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Roma Opera Omnia” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Roma Opera Omnia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Roma Opera Omnia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Roma Opera Omnia” top 3 ads schedules are: 385 days,380 days, and 279 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Roma Opera Omnia”‘s top 1 ad duration is 385 days. Every advertisement has a life cycle.
“Roma Opera Omnia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Roma Opera Omnia” ad case study report

If you want to check the best ad case study of other advertisers related to “Roma Opera Omnia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Roma Opera Omnia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.