Award-winning Case Study For Rogue Fitness By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Rogue Fitness”, or large enterprises, they have established a Facebook page for advertising and promotion. “Rogue Fitness” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Rogue Fitness” through the method of adspy!

Rogue Fitness Facebook ad Introduction by ad spy method

“Rogue Fitness” introduction:Rogue Fitness is the leading provider of American made strength & conditioning equipment. Rogue is the official equipment supplier for the CrossFit Games.

“Rogue Fitness” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Rogue Fitness” ads data to help “Rogue Fitness” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Rogue Fitness”. In this report, we analyze in detail the best ad cases of “Rogue Fitness”.

Rogue Fitness Top3 Ads Case Study:

Advertisers Rogue Fitness Rogue Fitness Rogue Fitness
Ad title Rogue Fitness Road to the Arnold — 2020 — Mikhail Shivlyakov Watch Live: 2020 Arnold Strongman Classic
Ad text Your favorite gear is waiting As a boy in Siberia, he was always drawn to the larger-than-life heroes of Russian folklore. Now,... Watch the 2020 Arnold Strongman Classic live starting Friday, March 6th.
Ad format Carousel Video Video
Categories other other other
Duration 96 days 1 days 1 days
Like 0 416 189

Rogue Fitness Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Rogue Fitness” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Rogue Fitness” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Rogue Fitness” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Rogue Fitness Road to the Arnold — 2020 — Mikhail Shivlyakov Watch Live: 2020 Arnold Strongman Classic
Ad text  Your favorite gear is waiting  As a boy in Siberia, he was always drawn to the larger-than-life heroes of Russian folklore. Now,...  Watch the 2020 Arnold Strongman Classic live starting Friday, March 6th.
Ad type  other  other  other
Ad word count 29  842  72

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Rogue Fitness”, the text type used is other to obtain the best ad performance. “Rogue Fitness” can use this copy style more. On the other hand, “Rogue Fitness” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Rogue Fitness” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Rogue Fitness” are:SHOP_NOW,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Rogue Fitness” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Rogue Fitness” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Rogue Fitness” top 3 ads schedules are: 96 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Rogue Fitness”‘s top 1 ad duration is 96 days. Every advertisement has a life cycle.
“Rogue Fitness” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Rogue Fitness” ad case study report

If you want to check the best ad case study of other advertisers related to “Rogue Fitness”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Rogue Fitness”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.