Award-winning Case Study For Robertson Brothers Homes By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Robertson Brothers Homes”, or large enterprises, they have established a Facebook page for advertising and promotion. “Robertson Brothers Homes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Robertson Brothers Homes” through the method of adspy!

Robertson Brothers Homes Facebook ad Introduction by ad spy method

“Robertson Brothers Homes” introduction:Building New Homes in the best locations in Metro Detroit!

“Robertson Brothers Homes” Facebook ads last run:2020-02-17 08:52:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Robertson Brothers Homes” ads data to help “Robertson Brothers Homes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Robertson Brothers Homes”. In this report, we analyze in detail the best ad cases of “Robertson Brothers Homes”.

Robertson Brothers Homes Top3 Ads Case Study:

Advertisers Robertson Brothers Homes Robertson Brothers Homes Robertson Brothers Homes
Ad title Robertson Brothers Homes Model Homes Open Daily Homes for Sale in Corktown
Ad text Model Home for Sale - Only 3 Homes Remain - New Single-Family Homes for Sale in downtown Ferndale... Discover what living in downtown Wixom MI is all about. New Homes & Town Homes for Sale from Robe... 15 Sold & Final Home Sites Released- - New Town Homes for Sale in Corktown from $390,990. Locate...
Ad format Carousel Video Carousel
Categories Contractor Contractor Contractor
Duration 1 days 131 days 14 days
Like 2 33 7

Robertson Brothers Homes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Robertson Brothers Homes” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Robertson Brothers Homes” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Robertson Brothers Homes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Robertson Brothers Homes Model Homes Open Daily Homes for Sale in Corktown
Ad text  Model Home for Sale - Only 3 Homes Remain - New Single-Family Homes for Sale in downtown Ferndale...  Discover what living in downtown Wixom MI is all about. New Homes & Town Homes for Sale from Robe...  15 Sold & Final Home Sites Released- - New Town Homes for Sale in Corktown from $390,990. Locate...
Ad type  other  other  other
Ad word count 116  109  141

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Robertson Brothers Homes”, the text type used is other to obtain the best ad performance. “Robertson Brothers Homes” can use this copy style more. On the other hand, “Robertson Brothers Homes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Robertson Brothers Homes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Robertson Brothers Homes” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Robertson Brothers Homes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Robertson Brothers Homes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Robertson Brothers Homes” top 3 ads schedules are: 1 days,131 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Robertson Brothers Homes”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Robertson Brothers Homes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Robertson Brothers Homes” ad case study report

If you want to check the best ad case study of other advertisers related to “Robertson Brothers Homes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Robertson Brothers Homes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.