Award-winning Case Study For Roadtrippers Travel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Roadtrippers Travel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Roadtrippers Travel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Roadtrippers Travel” through the method of adspy!

Roadtrippers Travel Facebook ad Introduction by ad spy method

“Roadtrippers Travel” introduction:Roadtrippers Travel aims to extend its reputation for world-class customer service, and unsurpassed travel expertise, by building the largest and most passionate online travel company.

“Roadtrippers Travel” Facebook ads last run:2020-02-17 06:00:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Roadtrippers Travel” ads data to help “Roadtrippers Travel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Roadtrippers Travel”. In this report, we analyze in detail the best ad cases of “Roadtrippers Travel”.

Roadtrippers Travel Top3 Ads Case Study:

Advertisers Roadtrippers Travel Roadtrippers Travel Roadtrippers Travel
Ad title Roadtrippers Travel Roadtrippers Travel Roadtrippers Travel
Ad text Ever wanted to experience #glamping in the wilderness? If yes then this adventure right here is f... On this #TravelTuesday we have decided to unpack the essentials list that we believe every @roadt... Seeing that we are still in the spirit of fun and adventure. Please note that we are still takin...
Ad format Image Carousel Video
Categories Travel Agency Travel Agency Travel Agency
Duration 1 days 1 days 1 days
Like 1184 0 0

Roadtrippers Travel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Roadtrippers Travel” top 3 ads are: Image,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Roadtrippers Travel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Roadtrippers Travel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Roadtrippers Travel Roadtrippers Travel Roadtrippers Travel
Ad text  Ever wanted to experience #glamping in the wilderness? If yes then this adventure right here is f...  On this #TravelTuesday we have decided to unpack the essentials list that we believe every @roadt...  Seeing that we are still in the spirit of fun and adventure. Please note that we are still takin...
Ad type  other  other  other
Ad word count 883  488  648

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Roadtrippers Travel”, the text type used is other to obtain the best ad performance. “Roadtrippers Travel” can use this copy style more. On the other hand, “Roadtrippers Travel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Roadtrippers Travel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Roadtrippers Travel” are:N/A,CONTACT_US,CONTACT_US.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Roadtrippers Travel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Roadtrippers Travel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Roadtrippers Travel” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Roadtrippers Travel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Roadtrippers Travel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Roadtrippers Travel” ad case study report

If you want to check the best ad case study of other advertisers related to “Roadtrippers Travel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Roadtrippers Travel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.