Award-winning Case Study For Road Runner Sports By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Road Runner Sports”, or large enterprises, they have established a Facebook page for advertising and promotion. “Road Runner Sports” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Road Runner Sports” through the method of adspy!

Road Runner Sports Facebook ad Introduction by ad spy method

“Road Runner Sports” introduction:The World's Largest Running & Walking Store!

“Road Runner Sports” Facebook ads last run:2020-02-17 06:40:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Road Runner Sports” ads data to help “Road Runner Sports” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Road Runner Sports”. In this report, we analyze in detail the best ad cases of “Road Runner Sports”.

Road Runner Sports Top3 Ads Case Study:

 1st2nd3rd
Advertisers Road Runner Sports Road Runner Sports Road Runner Sports
Ad title Your #1 Source for Kids Athletic Gear Road Runner Kids Road Runner Kids
Ad text The world of kids shoes has been turned upside down. Your kids can now test shoes for 90 days! ... Kids Nike Air Zoom Pegasus 34 On. Sale. Now. Kids Nike Free 2017 On. Sale. Now.
CTA type LEARN_MORE SHOP_NOW SHOP_NOW
Ad format Image Image Image
Categories Sporting Goods Store Sporting Goods Store Sporting Goods Store
Duration 1 days 209 days 209 days
Like 22 162 1

Road Runner Sports Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Road Runner Sports” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Road Runner Sports” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Road Runner Sports” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Your #1 Source for Kids Athletic Gear Road Runner Kids Road Runner Kids
Ad text  The world of kids shoes has been turned upside down. Your kids can now test shoes for 90 days! ...  Kids Nike Air Zoom Pegasus 34 On. Sale. Now.  Kids Nike Free 2017 On. Sale. Now.
Ad type  other  other  other
Ad word count 443  44  34

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Road Runner Sports”, the text type used is other to obtain the best ad performance. “Road Runner Sports” can use this copy style more. On the other hand, “Road Runner Sports” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Road Runner Sports” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Road Runner Sports” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Road Runner Sports” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Road Runner Sports” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Road Runner Sports” top 3 ads schedules are: 1 days,209 days, and 209 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Road Runner Sports”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Road Runner Sports” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Road Runner Sports” ad case study report

If you want to check the best ad case study of other advertisers related to “Road Runner Sports”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Road Runner Sports”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.