Award-winning Case Study For RK Makeup Artistry By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “RK Makeup Artistry”, or large enterprises, they have established a Facebook page for advertising and promotion. “RK Makeup Artistry” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “RK Makeup Artistry” through the method of adspy!

RK Makeup Artistry Facebook ad Introduction by ad spy method

“RK Makeup Artistry” introduction:RK Makeup Artistry is a makeup studio based in Ingleburn Sydney, Australia. Specialising in the highest quality of makeup application and beauty services.

“RK Makeup Artistry” Facebook ads last run:2020-02-01 02:39:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “RK Makeup Artistry” ads data to help “RK Makeup Artistry” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “RK Makeup Artistry”. In this report, we analyze in detail the best ad cases of “RK Makeup Artistry”.

RK Makeup Artistry Top3 Ads Case Study:

 1st2nd3rd
Advertisers RK Makeup Artistry RK Makeup Artistry RK Makeup Artistry
Ad title RACHEL - ЯK MAKEUP ARTISTRY (@rkmakeupartistry) • Instagram photos and videos RACHEL - ЯK MAKEUP ARTISTRY (@rkmakeupartistry) • Instagram photos and videos RACHEL - ЯK MAKEUP ARTISTRY (@rkmakeupartistry) • Instagram photos and videos
Ad text FORMAL BOOKINGS NOW AVAILABLE - based in Smeaton Grange (Sydney) FOLLOW; @rkmakeupartistry ✖️Cham... ✖️these gals are absolutely stunning 🥰 those who glam together stay together 🤞 used #anastasiabev... FOLLOW; @rkmakeupartistry for Sydney makeup bookings ✖️The collection never stops growing 🤦‍♀️🤷‍♀...
CTA type VIEW_INSTAGRAM_PROFILE VIEW_INSTAGRAM_PROFILE VIEW_INSTAGRAM_PROFILE
Ad format Image Image Image
Categories Makeup Artist Makeup Artist Makeup Artist
Duration 1 days 1 days 1 days
Like 0 0 0

RK Makeup Artistry Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “RK Makeup Artistry” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“RK Makeup Artistry” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “RK Makeup Artistry” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title RACHEL - ЯK MAKEUP ARTISTRY (@rkmakeupartistry) • Instagram photos and videos RACHEL - ЯK MAKEUP ARTISTRY (@rkmakeupartistry) • Instagram photos and videos RACHEL - ЯK MAKEUP ARTISTRY (@rkmakeupartistry) • Instagram photos and videos
Ad text  FORMAL BOOKINGS NOW AVAILABLE - based in Smeaton Grange (Sydney) FOLLOW; @rkmakeupartistry ✖️Cham...  ✖️these gals are absolutely stunning 🥰 those who glam together stay together 🤞 used #anastasiabev...  FOLLOW; @rkmakeupartistry for Sydney makeup bookings ✖️The collection never stops growing 🤦‍♀️🤷‍♀...
Ad type  other  other  other
Ad word count 321  667  403

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “RK Makeup Artistry”, the text type used is other to obtain the best ad performance. “RK Makeup Artistry” can use this copy style more. On the other hand, “RK Makeup Artistry” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “RK Makeup Artistry” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “RK Makeup Artistry” are:VIEW_INSTAGRAM_PROFILE,VIEW_INSTAGRAM_PROFILE,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “RK Makeup Artistry” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “RK Makeup Artistry” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “RK Makeup Artistry” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “RK Makeup Artistry”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“RK Makeup Artistry” should put ads in the best time period, so that ads get the most value in a limited time.

Related “RK Makeup Artistry” ad case study report

If you want to check the best ad case study of other advertisers related to “RK Makeup Artistry”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “RK Makeup Artistry”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.