Award-winning Case Study For RJ Comer Music By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “RJ Comer Music”, or large enterprises, they have established a Facebook page for advertising and promotion. “RJ Comer Music” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “RJ Comer Music” through the method of adspy!

RJ Comer Music Facebook ad Introduction by ad spy method

“RJ Comer Music” introduction:Fresh off his official appearance at SXSW 2018 and southern gulf coast tour, RJ's releases a new album One Last Kiss. "A great raw country voice" - Ron Wray, No Depression.

“RJ Comer Music” Facebook ads last run:2020-02-21 12:14:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “RJ Comer Music” ads data to help “RJ Comer Music” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “RJ Comer Music”. In this report, we analyze in detail the best ad cases of “RJ Comer Music”.

RJ Comer Music Top3 Ads Case Study:

Advertisers RJ Comer Music RJ Comer Music RJ Comer Music
Ad title RJ Comer at Nick's - Xenia, OH - Sept. 8 RJ Comer & Justin Howl - Back 2 Back RJ Comer Logan Street Sanctuary Showcase Series
Ad text “A great raw country voice… raw beauty” declares Ron Wray of No Depression Magazine. "Conversat... “Raw beauty!” declares Ron Wray of No Depression Magazine about bluesy Americana artist RJ COMER.... “A great raw country voice… raw beauty.” -- Ron Wray, No Depression Magazine. "Conversational a...
Ad format Image Image Image
Categories Musician/Band Musician/Band Musician/Band
Duration 1 days 1 days 8 days
Like 13 4 6

RJ Comer Music Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “RJ Comer Music” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“RJ Comer Music” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “RJ Comer Music” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title RJ Comer at Nick's - Xenia, OH - Sept. 8 RJ Comer & Justin Howl - Back 2 Back RJ Comer Logan Street Sanctuary Showcase Series
Ad text  “A great raw country voice… raw beauty” declares Ron Wray of No Depression Magazine. "Conversat...  “Raw beauty!” declares Ron Wray of No Depression Magazine about bluesy Americana artist RJ COMER....  “A great raw country voice… raw beauty.” -- Ron Wray, No Depression Magazine. "Conversational a...
Ad type  other  other  other
Ad word count 934  342  2047

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “RJ Comer Music”, the text type used is other to obtain the best ad performance. “RJ Comer Music” can use this copy style more. On the other hand, “RJ Comer Music” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “RJ Comer Music” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “RJ Comer Music” are:BUY_TICKETS,BUY_TICKETS,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “RJ Comer Music” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “RJ Comer Music” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “RJ Comer Music” top 3 ads schedules are: 1 days,1 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “RJ Comer Music”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“RJ Comer Music” should put ads in the best time period, so that ads get the most value in a limited time.

Related “RJ Comer Music” ad case study report

If you want to check the best ad case study of other advertisers related to “RJ Comer Music”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “RJ Comer Music”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.