Award-winning Case Study For RIU Hotels and Resorts By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “RIU Hotels and Resorts”, or large enterprises, they have established a Facebook page for advertising and promotion. “RIU Hotels and Resorts” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “RIU Hotels and Resorts” through the method of adspy!

RIU Hotels and Resorts Facebook ad Introduction by ad spy method

“RIU Hotels and Resorts” introduction:Bienvenidos a la página oficial de RIU Hotels & Resorts - Welcome to RIU Hotels & Resorts official Facebook page.

“RIU Hotels and Resorts” Facebook ads last run:2020-01-27 17:46:53

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “RIU Hotels and Resorts” ads data to help “RIU Hotels and Resorts” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “RIU Hotels and Resorts”. In this report, we analyze in detail the best ad cases of “RIU Hotels and Resorts”.

RIU Hotels and Resorts Top3 Ads Case Study:

Advertisers RIU Hotels and Resorts RIU Hotels and Resorts RIU Hotels and Resorts
Ad title 10% extra en tarifa NR Mejor precio online garantizado RIU Hotels and Resorts
Ad text VENTA EXCLUSIVA DE PRIMAVERA Recárgate de energía en las mejores playas de México con Todo Inclui... ☀️ Disfruta unas vacaciones con Todo Incluido en Playa Blanca, Aruba, Cancún, Playa del Carmen o ... Looking for the idyllic beach getaway? Don't wait any longer and book your All-inclusive stay! Ch...
Ad format Video Carousel Carousel
Categories other other other
Duration 1 days 9 days 1 days
Like 86 3 5

RIU Hotels and Resorts Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “RIU Hotels and Resorts” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“RIU Hotels and Resorts” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “RIU Hotels and Resorts” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 10% extra en tarifa NR Mejor precio online garantizado RIU Hotels and Resorts
Ad text  VENTA EXCLUSIVA DE PRIMAVERA Recárgate de energía en las mejores playas de México con Todo Inclui...  ☀️ Disfruta unas vacaciones con Todo Incluido en Playa Blanca, Aruba, Cancún, Playa del Carmen o ...  Looking for the idyllic beach getaway? Don't wait any longer and book your All-inclusive stay! Ch...
Ad type  other  other  other
Ad word count 295  197  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “RIU Hotels and Resorts”, the text type used is other to obtain the best ad performance. “RIU Hotels and Resorts” can use this copy style more. On the other hand, “RIU Hotels and Resorts” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “RIU Hotels and Resorts” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “RIU Hotels and Resorts” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “RIU Hotels and Resorts” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “RIU Hotels and Resorts” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “RIU Hotels and Resorts” top 3 ads schedules are: 1 days,9 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “RIU Hotels and Resorts”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“RIU Hotels and Resorts” should put ads in the best time period, so that ads get the most value in a limited time.

Related “RIU Hotels and Resorts” ad case study report

If you want to check the best ad case study of other advertisers related to “RIU Hotels and Resorts”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “RIU Hotels and Resorts”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.