Award-winning Case Study For Rite Aid By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Rite Aid”, or large enterprises, they have established a Facebook page for advertising and promotion. “Rite Aid” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Rite Aid” through the method of adspy!

Rite Aid Facebook ad Introduction by ad spy method

“Rite Aid” introduction:Welcome to Rite Aid’s official Facebook page! “Like” us for exclusive offers, wellness tips, store info and more. We welcome feedback on our page, as customer service is very important to us.

“Rite Aid” Facebook ads last run:2020-02-17 05:36:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Rite Aid” ads data to help “Rite Aid” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Rite Aid”. In this report, we analyze in detail the best ad cases of “Rite Aid”.

Rite Aid Top3 Ads Case Study:

 1st2nd3rd
Advertisers Rite Aid Rite Aid Rite Aid
Ad title Tinactin Antifungal, Powder Spray - 4.6 oz Find your nearest Rite Aid. BOGO Deals + BonusCash
Ad text  20% OFF online exclusive! Use promo code BIGWIN Shop Now! Offer valid thru 2/1/20 Other pharmacies might not carry your insurance plan anymore, but we have you covered. Make Rite ... Your fave household essentials are on SALE! Shop in-store for BOGO deals on Gain, Gillette & more...
CTA type SHOP_NOW LEARN_MORE SHOP_NOW
Ad format Carousel Video Video
Categories other other other
Duration 1 days 6 days 1 days
Like 0 116 60

Rite Aid Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Rite Aid” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Rite Aid” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Rite Aid” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Tinactin Antifungal, Powder Spray - 4.6 oz Find your nearest Rite Aid. BOGO Deals + BonusCash
Ad text   20% OFF online exclusive! Use promo code BIGWIN Shop Now! Offer valid thru 2/1/20  Other pharmacies might not carry your insurance plan anymore, but we have you covered. Make Rite ...  Your fave household essentials are on SALE! Shop in-store for BOGO deals on Gain, Gillette & more...
Ad type  other  other  other
Ad word count 83  119  168

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Rite Aid”, the text type used is other to obtain the best ad performance. “Rite Aid” can use this copy style more. On the other hand, “Rite Aid” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Rite Aid” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Rite Aid” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Rite Aid” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Rite Aid” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Rite Aid” top 3 ads schedules are: 1 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Rite Aid”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Rite Aid” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Rite Aid” ad case study report

If you want to check the best ad case study of other advertisers related to “Rite Aid”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Rite Aid”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.