Award-winning Case Study For Ritchie Bros. By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ritchie Bros.”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ritchie Bros.” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ritchie Bros.” through the method of adspy!

Ritchie Bros. Facebook ad Introduction by ad spy method

“Ritchie Bros.” introduction:World’s largest used heavy equipment onsite & online auctioneer & provider of end-to-end services.

“Ritchie Bros.” Facebook ads last run:2020-02-17 06:08:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ritchie Bros.” ads data to help “Ritchie Bros.” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ritchie Bros.”. In this report, we analyze in detail the best ad cases of “Ritchie Bros.”.

Ritchie Bros. Top3 Ads Case Study:

Advertisers Ritchie Bros. Ritchie Bros. Ritchie Bros.
Ad title Subasta de equipos Live onsite & online bidding Ritchie Bros.
Ad text Get equipment to run your business at our unreserved auction in Polotitlan, MEX on March 6. Open ... Unreserved heavy equipment auction on Feb 17-22 in Orlando, FL. Free registration and open to the... Get equipment to run your business at our unreserved auction in Chehalis, WA on December 20. Open...
Ad format Carousel Carousel Carousel
Categories other other other
Duration 4 days 5 days 1 days
Like 26 159 10

Ritchie Bros. Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ritchie Bros.” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ritchie Bros.” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ritchie Bros.” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Subasta de equipos Live onsite & online bidding Ritchie Bros.
Ad text  Get equipment to run your business at our unreserved auction in Polotitlan, MEX on March 6. Open ...  Unreserved heavy equipment auction on Feb 17-22 in Orlando, FL. Free registration and open to the...  Get equipment to run your business at our unreserved auction in Chehalis, WA on December 20. Open...
Ad type  other  other  other
Ad word count 154  146  155

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ritchie Bros.”, the text type used is other to obtain the best ad performance. “Ritchie Bros.” can use this copy style more. On the other hand, “Ritchie Bros.” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ritchie Bros.” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ritchie Bros.” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Ritchie Bros.” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ritchie Bros.” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ritchie Bros.” top 3 ads schedules are: 4 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ritchie Bros.”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Ritchie Bros.” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ritchie Bros.” ad case study report

If you want to check the best ad case study of other advertisers related to “Ritchie Bros.”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ritchie Bros.”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.