Award-winning Case Study For Rip Curl By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Rip Curl”, or large enterprises, they have established a Facebook page for advertising and promotion. “Rip Curl” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Rip Curl” through the method of adspy!

Rip Curl Facebook ad Introduction by ad spy method

“Rip Curl” introduction:Rip Curl - The Ultimate Surfing Company.

“Rip Curl” Facebook ads last run:2020-02-17 08:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Rip Curl” ads data to help “Rip Curl” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Rip Curl”. In this report, we analyze in detail the best ad cases of “Rip Curl”.

Rip Curl Top3 Ads Case Study:

Advertisers Rip Curl Rip Curl Rip Curl
Ad title Menangkan Voucher senilai 30jt! The SearchGPS Series 2 Watch & Tide Watch! Bombshell Series | Wetsuits by Rip Curl
Ad text Mau menangin hadiah Voucher Online Shopping senilai Total Rp30 Juta Rupiah? Daftar sekarang caran... Shop all Rip Curl Surf Watches now online, get a Free Shipping to all over Indonesia! The #BombshellSeries with Alana Blanchard, Nikki van Dijk & Tyler Wright. Made for surfing, desig...
Ad format Image Video Video
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 1 days 1 days 8 days
Like 15 3694 33

Rip Curl Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Rip Curl” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Rip Curl” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Rip Curl” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Menangkan Voucher senilai 30jt! The SearchGPS Series 2 Watch & Tide Watch! Bombshell Series | Wetsuits by Rip Curl
Ad text  Mau menangin hadiah Voucher Online Shopping senilai Total Rp30 Juta Rupiah? Daftar sekarang caran...  Shop all Rip Curl Surf Watches now online, get a Free Shipping to all over Indonesia!  The #BombshellSeries with Alana Blanchard, Nikki van Dijk & Tyler Wright. Made for surfing, desig...
Ad type  other  other  other
Ad word count 113  85  159

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Rip Curl”, the text type used is other to obtain the best ad performance. “Rip Curl” can use this copy style more. On the other hand, “Rip Curl” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Rip Curl” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Rip Curl” are:SIGN_UP,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Rip Curl” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Rip Curl” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Rip Curl” top 3 ads schedules are: 1 days,1 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Rip Curl”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Rip Curl” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Rip Curl” ad case study report

If you want to check the best ad case study of other advertisers related to “Rip Curl”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Rip Curl”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.