Award-winning Case Study For Ride Scotland By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ride Scotland”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ride Scotland” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ride Scotland” through the method of adspy!

Ride Scotland Facebook ad Introduction by ad spy method

“Ride Scotland” introduction:56'N, formerly Ride Scotland, is an online magazine based in Scotland for all Bikers.

“Ride Scotland” Facebook ads last run:2020-02-21 16:10:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ride Scotland” ads data to help “Ride Scotland” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ride Scotland”. In this report, we analyze in detail the best ad cases of “Ride Scotland”.

Ride Scotland Top3 Ads Case Study:

 1st2nd3rd
Advertisers Ride Scotland Ride Scotland Ride Scotland
Ad title Team 56N SSDT 2019 Day 1 Kawasaki's 2019 ZX-6R is a class beater! | 56'N 56'N May 2019
Ad text Graeme Wilson gives us a quick review of #Team56N Day 1 at the SSDT ahead of the start for day 2.... Kawasaki's 2019 Ninja ZX-6R is a class beater! Kirkcaldy Kawasaki Kawasaki UK #Ninja #NinjaZX6R ... 
CTA type MESSAGE_PAGE MESSAGE_PAGE LEARN_MORE
Ad format Video Image Video
Categories Magazine Magazine Magazine
Duration 1 days 1 days 1 days
Like 63 467 3

Ride Scotland Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ride Scotland” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ride Scotland” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ride Scotland” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Team 56N SSDT 2019 Day 1 Kawasaki's 2019 ZX-6R is a class beater! | 56'N 56'N May 2019
Ad text  Graeme Wilson gives us a quick review of #Team56N Day 1 at the SSDT ahead of the start for day 2....  Kawasaki's 2019 Ninja ZX-6R is a class beater! Kirkcaldy Kawasaki Kawasaki UK #Ninja #NinjaZX6R ...  
Ad type  other  other  other
Ad word count 257  102  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ride Scotland”, the text type used is other to obtain the best ad performance. “Ride Scotland” can use this copy style more. On the other hand, “Ride Scotland” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ride Scotland” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ride Scotland” are:MESSAGE_PAGE,MESSAGE_PAGE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Ride Scotland” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ride Scotland” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ride Scotland” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ride Scotland”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ride Scotland” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ride Scotland” ad case study report

If you want to check the best ad case study of other advertisers related to “Ride Scotland”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ride Scotland”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.