Award-winning Case Study For Richbox By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Richbox”, or large enterprises, they have established a Facebook page for advertising and promotion. “Richbox” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Richbox” through the method of adspy!

Richbox Facebook ad Introduction by ad spy method

“Richbox” introduction:史上最輕薄的防水手機殼 防水 防摔 防塵 防雪 時尚透明背蓋 保留手機原貌 給您的手機100%的防護 《徵全省經銷商 請FB私訊》 官網 商店街賣場:

“Richbox” Facebook ads last run:2020-02-21 19:02:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Richbox” ads data to help “Richbox” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Richbox”. In this report, we analyze in detail the best ad cases of “Richbox”.

Richbox Top3 Ads Case Study:

Advertisers Richbox Richbox Richbox
Ad title Richbox防水殼料理實測影片 讓 iPhone 達到完美防水!Richbox 帶去潛水、滑雪、海邊的最強防水手機殼 - 蘋果仁 - 你的科技媒體 【Richbox 玩水日誌 x 小琉球】
Ad text 小編最常收到的詢問訊息排行榜: 1⃣ 可水下拍照嗎?2⃣ 能指紋辨識嗎? 3⃣ 觸控通話靈敏嗎?4⃣ 可用肥皂洗嗎? 5⃣ 真的防水、防塵、防摔、防油嗎? 大家的問題,小編實測給大家看 Ric... 好多粉絲問有防海水嗎?泡溫泉可以嗎? 旅遊想玩水🏖、想賞雪☃、想泡溫泉♨ 一年四季都要有的防水手機殼 本篇蘋果仁開箱,讓您更瞭解Richbox防水殼📱 更多粉絲實測👉 https://goo.... 【Richbox 玩水日誌 x 小琉球】 逐漸上升的溫度,讓你也想泡水消暑嗎? 外島的三天兩夜之旅也是不錯的選擇, 美麗的珊瑚,帥氣的海龜, 快跟著小編探索小琉球之美✨ 你也想記錄海底的美景嗎...
Ad format Video Image Video
Categories Product/Service Product/Service Product/Service
Duration 98 days 263 days 30 days
Like 3055 42 18

Richbox Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Richbox” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Richbox” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Richbox” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Richbox防水殼料理實測影片 讓 iPhone 達到完美防水!Richbox 帶去潛水、滑雪、海邊的最強防水手機殼 - 蘋果仁 - 你的科技媒體 【Richbox 玩水日誌 x 小琉球】
Ad text  小編最常收到的詢問訊息排行榜: 1⃣ 可水下拍照嗎?2⃣ 能指紋辨識嗎? 3⃣ 觸控通話靈敏嗎?4⃣ 可用肥皂洗嗎? 5⃣ 真的防水、防塵、防摔、防油嗎? 大家的問題,小編實測給大家看 Ric...  好多粉絲問有防海水嗎?泡溫泉可以嗎? 旅遊想玩水🏖、想賞雪☃、想泡溫泉♨ 一年四季都要有的防水手機殼 本篇蘋果仁開箱,讓您更瞭解Richbox防水殼📱 更多粉絲實測👉 https://goo....  【Richbox 玩水日誌 x 小琉球】 逐漸上升的溫度,讓你也想泡水消暑嗎? 外島的三天兩夜之旅也是不錯的選擇, 美麗的珊瑚,帥氣的海龜, 快跟著小編探索小琉球之美✨ 你也想記錄海底的美景嗎...
Ad type  other  other  other
Ad word count 345  327  169

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Richbox”, the text type used is other to obtain the best ad performance. “Richbox” can use this copy style more. On the other hand, “Richbox” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Richbox” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Richbox” are:LEARN_MORE,N/A,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Richbox” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Richbox” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Richbox” top 3 ads schedules are: 98 days,263 days, and 30 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Richbox”‘s top 1 ad duration is 98 days. Every advertisement has a life cycle.
“Richbox” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Richbox” ad case study report

If you want to check the best ad case study of other advertisers related to “Richbox”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Richbox”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.