Award-winning Case Study For Ribpublic Diner By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ribpublic Diner”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ribpublic Diner” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ribpublic Diner” through the method of adspy!

Ribpublic Diner Facebook ad Introduction by ad spy method

“Ribpublic Diner” introduction:Visit our newest branch at 3rd Floor SM City Cebu. Right beside IMAX Theatre. Open from 10am-9pm Daily. #RibpublicDiner #SMCebu

“Ribpublic Diner” Facebook ads last run:2020-02-01 02:46:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ribpublic Diner” ads data to help “Ribpublic Diner” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ribpublic Diner”. In this report, we analyze in detail the best ad cases of “Ribpublic Diner”.

Ribpublic Diner Top3 Ads Case Study:

Advertisers Ribpublic Diner Ribpublic Diner Ribpublic Diner
Ad title Ribpublic Diner Ribpublic Diner Ribpublic Diner
Ad text DID SOMEONE SAY UNLI??! For an affordable price, you can pick your unli starting at ₱198 only!! ... The season of Lent is here and the Ribpublic Diner sure has a treat for all you seafood lovers wi... Will you be our Valentine?! Let's celebrate love with the Ribpublic VALENTINE'S TREAT for only ₱...
Ad format Image Image Image
Categories Diner Diner Diner
Duration 14 days 7 days 24 days
Like 23 44 1

Ribpublic Diner Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ribpublic Diner” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ribpublic Diner” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ribpublic Diner” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ribpublic Diner Ribpublic Diner Ribpublic Diner
Ad text  DID SOMEONE SAY UNLI??! For an affordable price, you can pick your unli starting at ₱198 only!! ...  The season of Lent is here and the Ribpublic Diner sure has a treat for all you seafood lovers wi...  Will you be our Valentine?! Let's celebrate love with the Ribpublic VALENTINE'S TREAT for only ₱...
Ad type  other  other  other
Ad word count 631  797  848

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ribpublic Diner”, the text type used is other to obtain the best ad performance. “Ribpublic Diner” can use this copy style more. On the other hand, “Ribpublic Diner” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ribpublic Diner” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ribpublic Diner” are:MESSAGE_PAGE,N/A,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Ribpublic Diner” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ribpublic Diner” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ribpublic Diner” top 3 ads schedules are: 14 days,7 days, and 24 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ribpublic Diner”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“Ribpublic Diner” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ribpublic Diner” ad case study report

If you want to check the best ad case study of other advertisers related to “Ribpublic Diner”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ribpublic Diner”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.