Award-winning Case Study For Renault Malaysia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Renault Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Renault Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Renault Malaysia” through the method of adspy!

Renault Malaysia Facebook ad Introduction by ad spy method

“Renault Malaysia” introduction:Established in 2003, TC Euro Cars Sdn Bhd - under the Tan Chong Group, is the official distributor of Renault vehicles here in Malaysia. This includes the assembly, distribution and after-sales support for Renault vehicles locally.

“Renault Malaysia” Facebook ads last run:2020-02-17 08:12:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Renault Malaysia” ads data to help “Renault Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Renault Malaysia”. In this report, we analyze in detail the best ad cases of “Renault Malaysia”.

Renault Malaysia Top3 Ads Case Study:

Advertisers Renault Malaysia Renault Malaysia Renault Malaysia
Ad title Why Not Just Buy Online? Buy A Renault, Get One Free Own a Renault the easy way
Ad text Know what you want. Get what you want. Renault Online gives you the freedom to make that purchase... Yes, you’ve read that right! Buy any Renault online, and we’ll give you another Captur for free ... Kick-off 2020 in style. Trade-up for a new Renault, and get up to RM15,000, on top of your trade-...
Ad format Image Video Image
Categories other other other
Duration 19 days 1 days 6 days
Like 495 97 122

Renault Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Renault Malaysia” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Renault Malaysia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Renault Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Why Not Just Buy Online? Buy A Renault, Get One Free Own a Renault the easy way
Ad text  Know what you want. Get what you want. Renault Online gives you the freedom to make that purchase...  Yes, you’ve read that right! Buy any Renault online, and we’ll give you another Captur for free ...  Kick-off 2020 in style. Trade-up for a new Renault, and get up to RM15,000, on top of your trade-...
Ad type  other  other  other
Ad word count 118  111  118

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Renault Malaysia”, the text type used is other to obtain the best ad performance. “Renault Malaysia” can use this copy style more. On the other hand, “Renault Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Renault Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Renault Malaysia” are:LEARN_MORE,LEARN_MORE,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Renault Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Renault Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Renault Malaysia” top 3 ads schedules are: 19 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Renault Malaysia”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Renault Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Renault Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “Renault Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Renault Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.