Award-winning Case Study For Relax Mattress By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Relax Mattress”, or large enterprises, they have established a Facebook page for advertising and promotion. “Relax Mattress” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Relax Mattress” through the method of adspy!

Relax Mattress Facebook ad Introduction by ad spy method

“Relax Mattress” introduction:Relax mattress – Designed and manufactured by an expert team with rich experience of 25 years in the mattress industry.

“Relax Mattress” Facebook ads last run:2020-02-17 09:12:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Relax Mattress” ads data to help “Relax Mattress” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Relax Mattress”. In this report, we analyze in detail the best ad cases of “Relax Mattress”.

Relax Mattress Top3 Ads Case Study:

Advertisers Relax Mattress Relax Mattress Relax Mattress
Ad title Just pay 499/- and relax !! Pay 499/- Only..and relax Any Query Call @ 8463936393
Ad text Get Customized sizes by Just paying 499/- and Pay rest at Home !!! Real Memory Foam Mattress on ... Pay 499/- ONLY Get the mattress customised as per your bed size!! Yes You Heard it right !!! Re... Real Memory Foam Mattress on Sale! Lowest Price in Market. 10 Years Warranty. 30 days Free Trial....
Ad format Image Image Image
Categories Mattress Store Mattress Store Musician/Band
Duration 3 days 3 days 40 days
Like 21 91 2

Relax Mattress Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Relax Mattress” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Relax Mattress” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Relax Mattress” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Just pay 499/- and relax !! Pay 499/- Only..and relax Any Query Call @ 8463936393
Ad text  Get Customized sizes by Just paying 499/- and Pay rest at Home !!! Real Memory Foam Mattress on ...  Pay 499/- ONLY Get the mattress customised as per your bed size!! Yes You Heard it right !!! Re...  Real Memory Foam Mattress on Sale! Lowest Price in Market. 10 Years Warranty. 30 days Free Trial....
Ad type  other  other  other
Ad word count 211  238  112

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Relax Mattress”, the text type used is other to obtain the best ad performance. “Relax Mattress” can use this copy style more. On the other hand, “Relax Mattress” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Relax Mattress” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Relax Mattress” are:BOOK_TRAVEL,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Relax Mattress” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Relax Mattress” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Relax Mattress” top 3 ads schedules are: 3 days,3 days, and 40 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Relax Mattress”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Relax Mattress” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Relax Mattress” ad case study report

If you want to check the best ad case study of other advertisers related to “Relax Mattress”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Relax Mattress”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.