Award-winning Case Study For Refinery29 Germany By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Refinery29 Germany”, or large enterprises, they have established a Facebook page for advertising and promotion. “Refinery29 Germany” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Refinery29 Germany” through the method of adspy!

Refinery29 Germany Facebook ad Introduction by ad spy method

“Refinery29 Germany” introduction:Refinery29 Germany – inspirierend und informativ. Das tägliche Ticket zu Fashion, Beauty, News, Entertainment und Beziehungen.

“Refinery29 Germany” Facebook ads last run:2020-02-17 07:00:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Refinery29 Germany” ads data to help “Refinery29 Germany” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Refinery29 Germany”. In this report, we analyze in detail the best ad cases of “Refinery29 Germany”.

Refinery29 Germany Top3 Ads Case Study:

Advertisers Refinery29 Germany Refinery29 Germany Refinery29 Germany
Ad title 7 ernüchternde Probleme, denen sich jedes Paar früher oder später stellen muss 5 Skandal-Filme der 90er & warum du sie unbedingt anschauen solltest Diese Fotoserie zeigt, wie sehr uns der erste Eindruck manchmal täuschen kann
Ad text Paartherapeuten haben sieben wichtige Herausforderungen aufgelistet, mit denen jedes Paar irgendw... Was darf Film und was nicht? Glaube nicht immer, was du siehst!
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other Media/News Company Media/News Company
Duration 1 days 2 days 2 days
Like 49 11 9

Refinery29 Germany Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Refinery29 Germany” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Refinery29 Germany” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Refinery29 Germany” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 7 ernüchternde Probleme, denen sich jedes Paar früher oder später stellen muss 5 Skandal-Filme der 90er & warum du sie unbedingt anschauen solltest Diese Fotoserie zeigt, wie sehr uns der erste Eindruck manchmal täuschen kann
Ad text  Paartherapeuten haben sieben wichtige Herausforderungen aufgelistet, mit denen jedes Paar irgendw...  Was darf Film und was nicht?  Glaube nicht immer, was du siehst!
Ad type  other  other  other
Ad word count 155  28  34

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Refinery29 Germany”, the text type used is other to obtain the best ad performance. “Refinery29 Germany” can use this copy style more. On the other hand, “Refinery29 Germany” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Refinery29 Germany” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Refinery29 Germany” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Refinery29 Germany” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Refinery29 Germany” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Refinery29 Germany” top 3 ads schedules are: 1 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Refinery29 Germany”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Refinery29 Germany” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Refinery29 Germany” ad case study report

If you want to check the best ad case study of other advertisers related to “Refinery29 Germany”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Refinery29 Germany”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.