Award-winning Case Study For ReFa HK By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ReFa HK”, or large enterprises, they have established a Facebook page for advertising and promotion. “ReFa HK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ReFa HK” through the method of adspy!

ReFa HK Facebook ad Introduction by ad spy method

“ReFa HK” introduction:日本超人氣美容品牌ReFa,貫徹揉搓技術的美容器,塑造完美緊緻肌膚。詳情:http://www.shlab.com.hk/zh/products/beauty/refa/

“ReFa HK” Facebook ads last run:2020-02-17 06:56:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ReFa HK” ads data to help “ReFa HK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ReFa HK”. In this report, we analyze in detail the best ad cases of “ReFa HK”.

ReFa HK Top3 Ads Case Study:

 1st2nd3rd
Advertisers ReFa HK ReFa HK ReFa HK
Ad title ReFa HK ReFa 膠原美肌Cooking Class ReFa HK
Ad text 【全新抗皺組合閃亮登場】 有助淡化乾燥細紋的抗皺組合 - ReFa LINE LIFT&WRINKLE CREAM 正式登場。透過ReFa LINE LIFT美容滾輪的細緻揉捏,有效緊緻眼角... 【ReFa 膠原美肌Cooking Class】 為慶祝母親節,ReFa 誠邀一眾傳媒及人氣KOL參與「膠原美肌Cooking Class」,由美女廚神 Celia Chan 教大家以ReFa... 日本超人氣美容儀品牌ReFa,貫徹United Beauty 理念,不斷研發突破性美容儀器及護膚品,喚醒體內潛藏美麗。
CTA type N/A N/A LIKE_PAGE
Ad format Image Carousel Image
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 1 days 1 days 1 days
Like 109 132 20

ReFa HK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ReFa HK” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ReFa HK” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ReFa HK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ReFa HK ReFa 膠原美肌Cooking Class ReFa HK
Ad text  【全新抗皺組合閃亮登場】 有助淡化乾燥細紋的抗皺組合 - ReFa LINE LIFT&WRINKLE CREAM 正式登場。透過ReFa LINE LIFT美容滾輪的細緻揉捏,有效緊緻眼角...  【ReFa 膠原美肌Cooking Class】 為慶祝母親節,ReFa 誠邀一眾傳媒及人氣KOL參與「膠原美肌Cooking Class」,由美女廚神 Celia Chan 教大家以ReFa...  日本超人氣美容儀品牌ReFa,貫徹United Beauty 理念,不斷研發突破性美容儀器及護膚品,喚醒體內潛藏美麗。
Ad type  other  other  other
Ad word count 228  228  59

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ReFa HK”, the text type used is other to obtain the best ad performance. “ReFa HK” can use this copy style more. On the other hand, “ReFa HK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ReFa HK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ReFa HK” are:N/A,N/A,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “ReFa HK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ReFa HK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ReFa HK” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ReFa HK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“ReFa HK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ReFa HK” ad case study report

If you want to check the best ad case study of other advertisers related to “ReFa HK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ReFa HK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.