Award-winning Case Study For Reef Check Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Reef Check Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Reef Check Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Reef Check Australia” through the method of adspy!

Reef Check Australia Facebook ad Introduction by ad spy method

“Reef Check Australia” introduction:An award-winning conservation charity engaging the Australian community in reef monitoring, education and conservation. We believe there is hope for reefs if we act now. GET INVOLVED!

“Reef Check Australia” Facebook ads last run:2020-02-21 16:10:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Reef Check Australia” ads data to help “Reef Check Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Reef Check Australia”. In this report, we analyze in detail the best ad cases of “Reef Check Australia”.

Reef Check Australia Top3 Ads Case Study:

Advertisers Reef Check Australia Reef Check Australia Reef Check Australia
Ad title Magnetic Island Reef Blitz Clean up Reef Check Australia N/A
Ad text Join Reef Check Australia for a #ReefBlitz clean up at Alma and Geoffrey Bay! Help protect our #o... Check out the awesome Biome Eco Stores​ goodies you can win by supporting Reef Check Australia! ... N/A
Ad format Image Image N/A
Categories Nonprofit Organization Nonprofit Organization other
Duration 1 days 9 days N/A
Like 15 36 N/A

Reef Check Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Reef Check Australia” top 3 ads are: Image,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Reef Check Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Reef Check Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Magnetic Island Reef Blitz Clean up Reef Check Australia N/A
Ad text  Join Reef Check Australia for a #ReefBlitz clean up at Alma and Geoffrey Bay! Help protect our #o...  Check out the awesome Biome Eco Stores​ goodies you can win by supporting Reef Check Australia! ...  N/A
Ad type  other  other  other
Ad word count 773  215  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Reef Check Australia”, the text type used is other to obtain the best ad performance. “Reef Check Australia” can use this copy style more. On the other hand, “Reef Check Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Reef Check Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Reef Check Australia” are:EVENT_RSVP,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Reef Check Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Reef Check Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Reef Check Australia” top 3 ads schedules are: 1 days,9 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Reef Check Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Reef Check Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Reef Check Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Reef Check Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Reef Check Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.