Award-winning Case Study For Red Bull Bike By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Red Bull Bike”, or large enterprises, they have established a Facebook page for advertising and promotion. “Red Bull Bike” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Red Bull Bike” through the method of adspy!

Red Bull Bike Facebook ad Introduction by ad spy method

“Red Bull Bike” introduction:Your daily dose of Bike. Check out more content 24/7 on http://www.redbull.com/en/bike

“Red Bull Bike” Facebook ads last run:2020-01-24 18:39:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Red Bull Bike” ads data to help “Red Bull Bike” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Red Bull Bike”. In this report, we analyze in detail the best ad cases of “Red Bull Bike”.

Red Bull Bike Top3 Ads Case Study:

 1st2nd3rd
Advertisers Red Bull Bike Red Bull Bike Red Bull Bike
Ad title The best mountain bikes you can buy for under £500 Red Bull | Monserrate Cerro Abajo Red Bull | Monserrate Cerro Abajo
Ad text In the market for a cheap mountain bike? Look no further  See the best MTB riders take on the longest stair downhill race in the world in Bogotá. Watch Re... See the best MTB riders take on the longest stair downhill race in the world in Bogotá. Watch Re...
CTA type N/A WATCH_MORE WATCH_MORE
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 148 912 2125

Red Bull Bike Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Red Bull Bike” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Red Bull Bike” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Red Bull Bike” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The best mountain bikes you can buy for under £500 Red Bull | Monserrate Cerro Abajo Red Bull | Monserrate Cerro Abajo
Ad text  In the market for a cheap mountain bike? Look no further  See the best MTB riders take on the longest stair downhill race in the world in Bogotá. Watch Re...  See the best MTB riders take on the longest stair downhill race in the world in Bogotá. Watch Re...
Ad type  other  other  other
Ad word count 57  142  142

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Red Bull Bike”, the text type used is other to obtain the best ad performance. “Red Bull Bike” can use this copy style more. On the other hand, “Red Bull Bike” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Red Bull Bike” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Red Bull Bike” are:N/A,WATCH_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Red Bull Bike” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Red Bull Bike” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Red Bull Bike” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Red Bull Bike”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Red Bull Bike” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Red Bull Bike” ad case study report

If you want to check the best ad case study of other advertisers related to “Red Bull Bike”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Red Bull Bike”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.