Award-winning Case Study For Red Bull By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Red Bull”, or large enterprises, they have established a Facebook page for advertising and promotion. “Red Bull” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Red Bull” through the method of adspy!

Red Bull Facebook ad Introduction by ad spy method

“Red Bull” introduction:#givesyouwings

“Red Bull” Facebook ads last run:2019-05-08 23:18:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Red Bull” ads data to help “Red Bull” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Red Bull”. In this report, we analyze in detail the best ad cases of “Red Bull”.

Red Bull Top3 Ads Case Study:

Advertisers Red Bull Red Bull Red Bull
Ad title Red Bull Red Bull Hazel Nehir Is Unstoppable
Ad text Testa dina skills i skidbacken och tävla om en fartfylld helg i Åre under Red Bull Homerun. Red Bull ja Nitro Snowboards tuovat Suomeen uuden slopestyle-kilpailun, jota ei olla ennen nähty.... THIS GIRL CAN JUMP
Ad format Video Video Video
Categories other other other
Duration 1 days 10 days 1 days
Like 113 275 8080

Red Bull Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Red Bull” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Red Bull” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Red Bull” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Red Bull Red Bull Hazel Nehir Is Unstoppable
Ad text  Testa dina skills i skidbacken och tävla om en fartfylld helg i Åre under Red Bull Homerun.  Red Bull ja Nitro Snowboards tuovat Suomeen uuden slopestyle-kilpailun, jota ei olla ennen nähty....  THIS GIRL CAN JUMP
Ad type  other  other  other
Ad word count 91  125  21

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Red Bull”, the text type used is other to obtain the best ad performance. “Red Bull” can use this copy style more. On the other hand, “Red Bull” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Red Bull” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Red Bull” are:LEARN_MORE,EVENT_RSVP,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Red Bull” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Red Bull” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Red Bull” top 3 ads schedules are: 1 days,10 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Red Bull”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Red Bull” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Red Bull” ad case study report

If you want to check the best ad case study of other advertisers related to “Red Bull”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Red Bull”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.