Award-winning Case Study For Rafale Calçados By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Rafale Calçados”, or large enterprises, they have established a Facebook page for advertising and promotion. “Rafale Calçados” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Rafale Calçados” through the method of adspy!

Rafale Calçados Facebook ad Introduction by ad spy method

“Rafale Calçados” introduction:A Rafale é uma empresa que confecciona calçados táticos, para policiais, bombeiros, profissionais do SAMU, motociclistas e amantes de esportes de aventura e Airsoft.

“Rafale Calçados” Facebook ads last run:2020-02-17 07:36:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Rafale Calçados” ads data to help “Rafale Calçados” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Rafale Calçados”. In this report, we analyze in detail the best ad cases of “Rafale Calçados”.

Rafale Calçados Top3 Ads Case Study:

Advertisers Rafale Calçados Rafale Calçados Rafale Calçados
Ad title Rafale Calçados Rafale Calçados Rafale Calçados
Ad text Os Melhores Coturnos Militares você encontra Aqui! Corra e Garanta Já o Seu! #TimeRafale #Entreg... IMPERDÍVEL! 100% Impermeável, com Solado de Borracha e Palmilha Conforto, em 12x Sem Juros. COM... PROMOÇÃO PRORROGADA! Faça seu pedido Agora no link abaixo. COMPRE AQUI: ...
Ad format Carousel Image Image
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 35 days 93 days 93 days
Like 333 627 391

Rafale Calçados Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Rafale Calçados” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Rafale Calçados” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Rafale Calçados” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Rafale Calçados Rafale Calçados Rafale Calçados
Ad text  Os Melhores Coturnos Militares você encontra Aqui! Corra e Garanta Já o Seu! #TimeRafale #Entreg...  IMPERDÍVEL! 100% Impermeável, com Solado de Borracha e Palmilha Conforto, em 12x Sem Juros. COM...  PROMOÇÃO PRORROGADA! Faça seu pedido Agora no link abaixo. COMPRE AQUI: ...
Ad type  other  other  other
Ad word count 123  170  138

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Rafale Calçados”, the text type used is other to obtain the best ad performance. “Rafale Calçados” can use this copy style more. On the other hand, “Rafale Calçados” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Rafale Calçados” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Rafale Calçados” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Rafale Calçados” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Rafale Calçados” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Rafale Calçados” top 3 ads schedules are: 35 days,93 days, and 93 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Rafale Calçados”‘s top 1 ad duration is 35 days. Every advertisement has a life cycle.
“Rafale Calçados” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Rafale Calçados” ad case study report

If you want to check the best ad case study of other advertisers related to “Rafale Calçados”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Rafale Calçados”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.