Award-winning Case Study For Radio Free Asia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Radio Free Asia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Radio Free Asia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Radio Free Asia” through the method of adspy!

Radio Free Asia Facebook ad Introduction by ad spy method

“Radio Free Asia” introduction:Radio Free Asia brings reliable, timely news to people living in Asian countries that censor or restrict free media.

“Radio Free Asia” Facebook ads last run:2020-02-17 04:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Radio Free Asia” ads data to help “Radio Free Asia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Radio Free Asia”. In this report, we analyze in detail the best ad cases of “Radio Free Asia”.

Radio Free Asia Top3 Ads Case Study:

Advertisers Radio Free Asia Radio Free Asia Radio Free Asia
Ad title Radio Free Asia Behind the Walls Đài Á Châu Tự Do
Ad text “More than 60 journalists and bloggers are currently detained in China in conditions that pose a ... A Uyghur woman spoke with RFA recently about how she was targeted for re-education because her of... Cài app RFA ngay để đọc tin không bị gián đoạn.
Ad format Image Image Image
Categories Broadcasting & Media Production Company Broadcasting & Media Production Company Broadcasting & Media Production Company
Duration 1 days 4 days 12 days
Like 2174 1089 0

Radio Free Asia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Radio Free Asia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Radio Free Asia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Radio Free Asia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Radio Free Asia Behind the Walls Đài Á Châu Tự Do
Ad text  “More than 60 journalists and bloggers are currently detained in China in conditions that pose a ...  A Uyghur woman spoke with RFA recently about how she was targeted for re-education because her of...  Cài app RFA ngay để đọc tin không bị gián đoạn.
Ad type  other  other  other
Ad word count 194  298  47

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Radio Free Asia”, the text type used is other to obtain the best ad performance. “Radio Free Asia” can use this copy style more. On the other hand, “Radio Free Asia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Radio Free Asia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Radio Free Asia” are:N/A,N/A,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Radio Free Asia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Radio Free Asia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Radio Free Asia” top 3 ads schedules are: 1 days,4 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Radio Free Asia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Radio Free Asia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Radio Free Asia” ad case study report

If you want to check the best ad case study of other advertisers related to “Radio Free Asia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Radio Free Asia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.