Award-winning Case Study For Radio-Canada Concours By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Radio-Canada Concours”, or large enterprises, they have established a Facebook page for advertising and promotion. “Radio-Canada Concours” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Radio-Canada Concours” through the method of adspy!

Radio-Canada Concours Facebook ad Introduction by ad spy method

“Radio-Canada Concours” introduction:Bienvenue sur notre page, vous y trouverez les concours d'ICI Radio-Canada et bien plus encore. http://ici.radio-canada.ca/concours

“Radio-Canada Concours” Facebook ads last run:2020-02-17 07:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Radio-Canada Concours” ads data to help “Radio-Canada Concours” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Radio-Canada Concours”. In this report, we analyze in detail the best ad cases of “Radio-Canada Concours”.

Radio-Canada Concours Top3 Ads Case Study:

 1st2nd3rd
Advertisers Radio-Canada Concours Radio-Canada Concours Radio-Canada Concours
Ad title Radio-Canada Concours Concours L’envolée gourmande | Les Chefs | ICI Radio-Canada.ca Concours L’envolée gourmande | Les Chefs | ICI Radio-Canada.ca
Ad text Vous avez toujours rêvé de vivre un tapis rouge telle une star de cinéma? C'est votre chance! P... Participez au concours et courez la chance de gagner un voyage pour 2 personnes en Grèce et de vi... Les Chefs ça commence ce soir! ‍‍ Participez à notre concours L'envolée gourmande et vous pourrie...
CTA type SIGN_UP SIGN_UP SIGN_UP
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 1 days 1 days 12 days
Like 105 74 151

Radio-Canada Concours Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Radio-Canada Concours” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Radio-Canada Concours” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Radio-Canada Concours” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Radio-Canada Concours Concours L’envolée gourmande | Les Chefs | ICI Radio-Canada.ca Concours L’envolée gourmande | Les Chefs | ICI Radio-Canada.ca
Ad text  Vous avez toujours rêvé de vivre un tapis rouge telle une star de cinéma? C'est votre chance! P...  Participez au concours et courez la chance de gagner un voyage pour 2 personnes en Grèce et de vi...  Les Chefs ça commence ce soir! ‍‍ Participez à notre concours L'envolée gourmande et vous pourrie...
Ad type  other  other  other
Ad word count 304  156  309

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Radio-Canada Concours”, the text type used is other to obtain the best ad performance. “Radio-Canada Concours” can use this copy style more. On the other hand, “Radio-Canada Concours” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Radio-Canada Concours” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Radio-Canada Concours” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Radio-Canada Concours” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Radio-Canada Concours” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Radio-Canada Concours” top 3 ads schedules are: 1 days,1 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Radio-Canada Concours”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Radio-Canada Concours” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Radio-Canada Concours” ad case study report

If you want to check the best ad case study of other advertisers related to “Radio-Canada Concours”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Radio-Canada Concours”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.