Award-winning Case Study For Radio 538 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Radio 538”, or large enterprises, they have established a Facebook page for advertising and promotion. “Radio 538” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Radio 538” through the method of adspy!

Radio 538 Facebook ad Introduction by ad spy method

“Radio 538” introduction:Radio = 538! ?? Eén station, alle hits! -

“Radio 538” Facebook ads last run:2020-02-17 05:12:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Radio 538” ads data to help “Radio 538” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Radio 538”. In this report, we analyze in detail the best ad cases of “Radio 538”.

Radio 538 Top3 Ads Case Study:

Advertisers Radio 538 Radio 538 Radio 538
Ad title De 10’s Top 538 De 10’s Top 538 Luister naar De 538 Ochtendshow!
Ad text De beste tracks van de afgelopen 10 jaar hoor je tot en met 31 december op Radio 538!  Van Avicii tot Stromae en van Martin Garrix tot Adele, je hoort ze allemaal in De 10’s Top 538! 🤩 Wij hebben weer gelachen! Wil je voortaan niks missen, luister iedere werkdag van 06:00 tot 10:00...
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 224 110 68

Radio 538 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Radio 538” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Radio 538” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Radio 538” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title De 10’s Top 538 De 10’s Top 538 Luister naar De 538 Ochtendshow!
Ad text  De beste tracks van de afgelopen 10 jaar hoor je tot en met 31 december op Radio 538!  Van Avicii tot Stromae en van Martin Garrix tot Adele, je hoort ze allemaal in De 10’s Top 538! 🤩  Wij hebben weer gelachen! Wil je voortaan niks missen, luister iedere werkdag van 06:00 tot 10:00...
Ad type  other  other  other
Ad word count 86  97  132

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Radio 538”, the text type used is other to obtain the best ad performance. “Radio 538” can use this copy style more. On the other hand, “Radio 538” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Radio 538” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Radio 538” are:LISTEN_NOW,LISTEN_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LISTEN_NOW” help “Radio 538” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Radio 538” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Radio 538” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Radio 538”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Radio 538” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Radio 538” ad case study report

If you want to check the best ad case study of other advertisers related to “Radio 538”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Radio 538”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.