Award-winning Case Study For RACQ Bank By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “RACQ Bank”, or large enterprises, they have established a Facebook page for advertising and promotion. “RACQ Bank” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “RACQ Bank” through the method of adspy!

RACQ Bank Facebook ad Introduction by ad spy method

“RACQ Bank” introduction:A Queensland mutual bank formed from the merge of RACQ and QT Mutual Bank in 2016.

“RACQ Bank” Facebook ads last run:2020-02-17 07:32:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “RACQ Bank” ads data to help “RACQ Bank” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “RACQ Bank”. In this report, we analyze in detail the best ad cases of “RACQ Bank”.

RACQ Bank Top3 Ads Case Study:

Advertisers RACQ Bank RACQ Bank RACQ Bank
Ad title 3 Year Fixed Rate - Choices Package Mortgage Saver Special Mortgage Saver Special
Ad text Looking for a home loan with no surprises? Secure our low 3 year fixed Choices Package so you can... Refinancing? With a low rate, and free redraw facilities, Mortgage Saver Special is a straight-up... A great value home loan from a bank that exists to benefit members.
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 15 days
Like 24 80 51

RACQ Bank Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “RACQ Bank” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“RACQ Bank” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “RACQ Bank” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 3 Year Fixed Rate - Choices Package Mortgage Saver Special Mortgage Saver Special
Ad text  Looking for a home loan with no surprises? Secure our low 3 year fixed Choices Package so you can...  Refinancing? With a low rate, and free redraw facilities, Mortgage Saver Special is a straight-up...  A great value home loan from a bank that exists to benefit members.
Ad type  other  other  other
Ad word count 150  134  67

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “RACQ Bank”, the text type used is other to obtain the best ad performance. “RACQ Bank” can use this copy style more. On the other hand, “RACQ Bank” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “RACQ Bank” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “RACQ Bank” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “RACQ Bank” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “RACQ Bank” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “RACQ Bank” top 3 ads schedules are: 1 days,1 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “RACQ Bank”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“RACQ Bank” should put ads in the best time period, so that ads get the most value in a limited time.

Related “RACQ Bank” ad case study report

If you want to check the best ad case study of other advertisers related to “RACQ Bank”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “RACQ Bank”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.